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    Google Business Profile
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    Stand out on Google with a free Business Profile

    Take control of how your free Business Profile appears on Google Search and Maps. Personalize your profile with photos, manage customer reviews, and share what makes your business unique to attract new customers.
    Create your profile
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    Easily connect with customers

    Be found when people are searching on Google Maps and Search for businesses just like yours.
    Show what you offer, from products to services

    Let customers make orders and reservations, see what you sell and what’s in stock, or book services you offer — all directly from your profile.

    Built trust with reviews

    Turn five-star feedback into instant credibility and new lifelong customers. Connect with your community and respond to customer reviews and highlight your 5-star ratings.

    Keep your customers updated

    Share up-to-date info about your business, such as your hours and contact information. Add posts to promote special offers, events, and updates to keep customers in the loop.

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    Turn online searches into sales

    Explore retail features
    • Get discovered for what you sell

      Attract shoppers searching for the items you carry. Showcase your popular products on your profile to let customers know you have what they need.

    • Offer more ways to shop

      Show whether you offer options like curbside pickup or delivery. Even add links to preferred ordering services, like Instacart, so customers can choose how they shop.

    • Turn shoppers into lasting customers

      Make your online presence your second storefront. Share updates on new arrivals, exclusive discounts, and upcoming events. Give shoppers a reason to choose you.

    What success looks like

    “33 years ago I opened a store and now I have a store in everybody’s house around the world.”

    Laywine’sToronto, Ontario

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    “Reviews are key to our success, giving customers the confidence to purchase.”

    Stephen EinhornIslington, London

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    “We love the insights that we get on searches.”

    Chicago Music Exchange-Chicago, Illinois

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    Turn online searches into new clients

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    • Fill your calendar with seamless online booking

      Enable 24/7 online booking directly from your Business Profile. Let clients schedule in-person or virtual appointments at their convenience, without you picking up the phone.

    • Win the job with faster quotes

      Respond to quote requests in real-time. By giving customers the info they need sooner. Become the easiest choice while they’re still comparing options.

    • Showcase your expertise and define your service area

      Define your service areas and specialties. Signal to local customers exactly what you do and where you work — even if you operate without a physical storefront.

    What success looks like

    “Being a new face in the area, Google Business Profile helped introduce my business to the neighborhood”

    Syreeta LevyFounder and owner, Levy & Co

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    “Our Google Business Profile is one of the main places people find us with over 40% of leads coming through there.”

    Donna EvansFounder and business owner, She Moves

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    “I always ask customers, “What made you call me?” and oftentimes they tell me, “We reached out because of your Business Profile on Google”

    Detroit Voltage, Detroit, Michigan

    Attract more diners and accept food orders

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    • Share your best dishes and full menu

      Showcase your top dishes with high-quality photos and clear pricing. Help hungry diners discover what you serve before they walk through the door.

    • Fill your tables with online reservations

      Let customers reserve a table directly from your profile by integrating with booking partners.

    • Accept online orders for takeout or delivery

      Make it easy for customers to order takeout or delivery straight from your Business Profile.

    What success looks like

    “Thanks to the story we tell in our Google listing, our customers know exactly what to expect from their dining experience.”

    Belgrave restaurant St John’s Wood, London

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    “Getting Yogolandia on Google was absolutely key. It truly legitimizes you as a business. It’s free, there are photos, and we’ve gotten phenomenal reviews.”

    Yogolandia Yogurt and Botana BarChicago, Illinois

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    “We love the reviews we get on our Business Profile, and we like to respond to our customers. We also post our Google reviews onto our other channels to show what people are saying about us”

    Bobby’s BBQ and Catering-Fountain InnSouth Carolina

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    Gain insights into how customers find your business

    Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and more to understand how your business connects with customers.

    Get a free Business Profile in 3 simple steps

    Build a standout profile on Google Search and Maps in minutes.
    Create your profile
    • Create

      Share your business details to get started on Google or claim an existing profile on Search and Maps.

    • Personalize

      Add your hours, photos, and other essential information to get discovered by customers near you.

    • Grow

      Share offers and updates, respond to reviews, and connect with customers across Google.

    Frequently asked questions

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