AI-generated Key Takeaways
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Data Retention Settings control how long event-level and user-level data is retained.
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The retention duration for event and user data can be specified using the
RetentionDurationenum. -
Data retention durations can vary from unspecified to 50 months, with some durations only available for 360 properties and event data.
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The
resetUserDataOnNewActivitysetting determines if user data retention resets with new user activity.
Settings values for data retention. This is a singleton resource.
| JSON representation |
|---|
{ "name" : string , "eventDataRetention" : enum ( |
| Fields | |
|---|---|
name
|
Output only. Resource name for this DataRetentionSetting resource. Format: properties/{property}/dataRetentionSettings |
eventDataRetention
|
Required. The length of time that event-level data is retained. |
userDataRetention
|
Required. The length of time that user-level data is retained. |
resetUserDataOnNewActivity
|
If true, reset the retention period for the user identifier with every event from that user. |
RetentionDuration
Valid values for the data retention duration.
| Enums | |
|---|---|
RETENTION_DURATION_UNSPECIFIED
|
Data retention time duration is not specified. |
TWO_MONTHS
|
The data retention time duration is 2 months. |
FOURTEEN_MONTHS
|
The data retention time duration is 14 months. |
TWENTY_SIX_MONTHS
|
The data retention time duration is 26 months. Available to 360 properties only. Available for event data only. |
THIRTY_EIGHT_MONTHS
|
The data retention time duration is 38 months. Available to 360 properties only. Available for event data only. |
FIFTY_MONTHS
|
The data retention time duration is 50 months. Available to 360 properties only. Available for event data only. |

