Upgrade your Customer Match workflows from the Google Ads API to the Data Manager API to gain access to several improvements and features.
Here's a comparison between using the Data Manager API and the Google Ads API to manage Customer Match audiences:
| Data Manager API | Google Ads API | |
|---|---|---|
|
Ingestion workflow complexity
|
Streamlined workflow consisting solely of ingestion requests. No management of jobs is required. | Job workflow that requires creating, populating, running, and monitoring offline jobs. |
|
Support for confidential matching
|
Supported. | Not supported. |
|
Encryption
|
Supports encryption . | Not supported. |
|
Developer token
|
Not required. | Required. |
|
Manage multiple audiences
|
Send data to multiple audiences in the same request . | Separate offline jobs and requests required for each audience. |
