Page Summary
-
Entity feeds provide information about businesses or locations like retail stores, hospitals, or online businesses.
-
Each entity requires a unique ID, name, and location, while telephone, URL, and aggregator brand ID are optional.
-
GeoCoordinates include latitude, longitude, and an address, which can be structured or unstructured.
-
Entity and descriptor files should be uploaded daily as full refreshes to the generic SFTP server.
-
You can find SFTP details and view feed ingestion status in the Partner Portal.
Create and upload Entity feeds
When creating and uploading Entity feeds, follow these instructions:
- Follow the spec described in the Entity feed
for Entity data files. We recommend using unique Entity data file names for each upload.
Include a timestamp in the filename, for example,
Entity_1633621547.json. - In the fileset descriptor, set the
namefield toreservewithgoogle.entity. For an example of the descriptor file, refer to the JSON sample . We recommend using unique descriptor file names for each upload. Include a timestamp in the filename, for example,Entity_1633621547.filesetdesc.json. The descriptor file must be uploaded to the generic SFTP server. - Upload feeds to the generic SFTP server daily as full refreshes.
- You can find SFTP server details in the Configuration > Feeds section of the Partner Portal.
- View feed ingestion status in the Feeds > History section of the Partner Portal.

Definitions
EntityFeed definition
message EntityFeed { repeated Entity data = 1 ; }
Entity definition
// // Information about an Entity that is on the partner's platform. For example, // an Entity could be a retail store, a hospital, an online business etc. message Entity { // An opaque string generated by the partner that identifies an Entity. // Must be unique across all entities. // Strongly recommended to only include URL-safe characters. // This ID should be immutable. Changing or recycling them to represent the // same entity may cause issues and outages. // (required) string entity_id = 1 ; // If present, the name, telephone, url and location are used to support // matching partner inventory with entities already present on Google. This // information will not be displayed. // The name of the Entity. (required) string name = 2 ; // The contact telephone number of the Entity including its country and area // codes, e.g. +14567891234. Highly recommended. (optional) string telephone = 3 ; // The url of the Entity's public website. Highly recommended. (optional) string url = 4 ; // The location of the Entity (required) madden.ingestion.GeoCoordinates location = 5 ; // This field is used by the aggregator to define which Brand should be // applied to which entity. (optional) string aggregator_brand_id = 6 ; }
GeoCoordinates definition
// The Geo data of a location, including latitude, longitude, and address. // At least one of [lat/lng or address] should be provided (or both). message GeoCoordinates { // [-90, +90] degrees (inclusive). (optional) double latitude = 1 ; // [-180, +180] degrees (inclusive). (optional) double longitude = 2 ; // Address for a location, could either be structured or unstructured. oneof addresses { // Postal address of the location, preferred. PostalAddress address = 3 ; // An unstructured address could also be provided as a fallback. // E.g. "1600 amphitheatre parkway mountain view, ca 94043" string unstructured_address = 4 ; } }
PostalAddress definition
// The postal address for a merchant. message PostalAddress { // The country, using ISO 3166-1 alpha-2 country code, e.g. "US" (required) string country = 1 ; // The locality/city, e.g. "Mountain View". (required) string locality = 2 ; // The region/state/province, e.g. "CA". This field is only required in // countries where region is commonly a part of the address. (optional) string region = 3 ; // The postal code, e.g. "94043". (required) string postal_code = 4 ; // The street address, e.g. "1600 Amphitheatre Pkwy". (required) string street_address = 5 ; }
Entity feed samples
Entity feed
Filename : entity_1697754089_0001.json
{ "data" : [ { "entity_id" : "dining-1" , "name" : "Sample Eatery 1" , "telephone" : "+1-415-876-5432" , "url" : "www.sampleeatery1.com" , "location" : { "latitude" : 37.404570 , "longitude" : -122.033160 , "address" : { "country" : "US" , "locality" : "Sunnyvale" , "region" : "CA" , "postal_code" : "94089" , "street_address" : "815 11th Ave" } } }, { "entity_id" : "dining-2" , "name" : "Sample Eatery 2" , "telephone" : "+1-415-123-4567" , "url" : "www.sampleeatery2.com" , "location" : { "latitude" : 37.422113 , "longitude" : -122.084041 , "address" : { "country" : "US" , "locality" : "Sunnyvale" , "region" : "CA" , "postal_code" : "94089" , "street_address" : "805 11th Ave" } } } ] }
Descriptor File
Filename : entity_1697754089.filesetdesc.json
{ "generation_timestamp" : 1697754089 , "name" : "reservewithgoogle.entity" , "data_file" : [ "entity_1697754089_0001.json" , "entity_1697754089_0002.json" ] }

