AdsApp.​ProductBrand

  • Product brand represents a product brand within Google Ads scripts.

  • You can access child product groups, its shopping ad group, and shopping campaign from a product brand.

  • Product brand allows you to get and set the maximum CPC bid.

  • You can retrieve the ID, name, value, and resource name of a product brand.

  • Product brand provides methods to exclude or include it and check its exclusion or if it's a catch-all.

  • You can get statistics for a product brand within specified or custom date ranges.

  • Product brand allows access to the product group builder space to create new child groups, and you can remove the product brand or all its children.

Represents a product brand.

Methods:

Member Type Description
AdsApp.ProductGroupSelector Returns a selector of the child product groups of this product brand.
void Converts the product brand into a negative product brand.
AdsApp.ShoppingAdGroup Returns the shopping ad group to which this product brand belongs.
AdsApp.ShoppingCampaign Returns the shopping campaign to which this product brand belongs.
String Returns the type of this entity as a String , in this case, "ProductBrand" .
String Returns the ID of the product brand.
double Returns the max cpc bid of the product brand, in the currency of the account.
String Returns the name of the product brand.
String Returns the resource name of the product brand.
AdsApp.Stats Returns stats for the specified date range.
AdsApp.Stats Returns stats for the specified custom date range.
String Returns the value of the product brand or null if this is the root product group.
void Converts the product brand into a positive product brand.
boolean Returns true if this is an excluded product brand.
boolean Returns true if the product brand is a catch-all product brand.
AdsApp.ProductGroupBuilderSpace Returns access to the product group builder space or null if the product brand is excluded.
AdsApp.ProductGroup Returns the parent product group of this product brand or null if this is the root product group.
void Removes the product brand.
void Will remove all child product groups of this product brand.
void Sets the max cpc bid of the product brand to the specified value.

children()

Returns a selector of the child product groups of this product brand.

Return values:

Type Description
AdsApp.ProductGroupSelector A selector of the child product groups of this product brand.

exclude()

Converts the product brand into a negative product brand. Does nothing if the product brand has children or is already excluded.

Returns nothing.

getAdGroup()

Returns the shopping ad group to which this product brand belongs.

Return values:

Type Description
AdsApp.ShoppingAdGroup The shopping ad group to which this product brand belongs.

getCampaign()

Returns the shopping campaign to which this product brand belongs.

Return values:

Type Description
AdsApp.ShoppingCampaign The shopping campaign to which this product brand belongs.

getEntityType()

Returns the type of this entity as a String , in this case, "ProductBrand" .

Return values:

Type Description
String Type of this entity: "ProductBrand" .

getId()

Returns the ID of the product brand.

Return values:

Type Description
String The ID of the product brand.

getMaxCpc()

Returns the max cpc bid of the product brand, in the currency of the account. Returns null if the campaign's bidding strategy is not MANUAL_CPC or the product brand is excluded.

Return values:

Type Description
double The max cpc bid of the product brand or null if the product brand has no max cpc bid.

getName()

Returns the name of the product brand.

Return values:

Type Description
String The name of the product brand.

getResourceName()

Returns the resource name of the product brand. A product group can be identified by an ad_group_criterion resource name or a product_group_view resource name. This method will return an ad_group_criterion resource name although either is compatible with ProductGroupSelector.withResourceNames .

Return values:

Type Description
String The resource name of the product brand.

getStatsFor(dateRange)

Returns stats for the specified date range. Supported values:

TODAY, YESTERDAY, LAST_7_DAYS, THIS_WEEK_SUN_TODAY, LAST_WEEK, LAST_14_DAYS, LAST_30_DAYS, LAST_BUSINESS_WEEK, LAST_WEEK_SUN_SAT, THIS_MONTH, LAST_MONTH, ALL_TIME .

Example:

 var 
  
 stats 
  
 = 
  
 productBrand 
 . 
 getStatsFor 
 ( 
 "THIS_MONTH" 
 ); 

Arguments:

Name Type Description
dateRange
String Date range for which the stats are requested.

Return values:

Type Description
AdsApp.Stats The stats for the specified date range.

getStatsFor(dateFrom, dateTo)

Returns stats for the specified custom date range. Both parameters can be either an object containing year, month, and day fields, or an 8-digit string in YYYYMMDD form. For instance, March 24th, 2013 is represented as either {year: 2013, month: 3, day: 24} or "20130324" . The date range is inclusive on both ends, so forDateRange("20130324", "20130324") defines a range of a single day.

Arguments:

Name Type Description
dateFrom
Object Start date of the date range. Must be either a string in YYYYMMDD form, or an object with year , month and day properties.
dateTo
Object End date of the date range. Must be either a string in YYYYMMDD form, or an object with year , month and day properties.

Return values:

Type Description
AdsApp.Stats The stats for the specified date range.

getValue()

Returns the value of the product brand or null if this is the root product group.

Return values:

Type Description
String The value of the product brand or null if this is the root product group.

include()

Converts the product brand into a positive product brand. Does nothing if the product brand is not excluded.

Returns nothing.

isExcluded()

Returns true if this is an excluded product brand.

Return values:

Type Description
boolean true if this is an excluded product brand.

isOtherCase()

Returns true if the product brand is a catch-all product brand. i.e. 'Everything else' .

Return values:

Type Description
boolean true if the product brand is a catch-all product brand. i.e. 'Everything else' .

newChild()

Returns access to the product group builder space or null if the product brand is excluded.

Return values:

Type Description
AdsApp.ProductGroupBuilderSpace Access to the product group builder space or null if the product brand is excluded.

parent()

Returns the parent product group of this product brand or null if this is the root product group.

Return values:

Type Description
AdsApp.ProductGroup The parent product group of this product brand.

remove()

Removes the product brand.

Returns nothing.

removeAllChildren()

Will remove all child product groups of this product brand.

Returns nothing.

setMaxCpc(maxCpc)

Sets the max cpc bid of the product brand to the specified value. The change will take effect only if the campaign's bidding strategy is MANUAL_CPC and the product brand is not excluded.

Returns nothing.

Arguments:

Name Type Description
maxCpc
double The new max cpc bid.
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