Here's how to use the Content API for Shopping to manage the conversion sources for your merchant account.
Merchant Center conversion sources let you view conversion data from free listings , and from your website , in your merchant account.
Before you can manage conversion sources with the Content API for Shopping, you need to set up auto-tagging and claim a website for your merchant account.
Link Google Analytics
You can use Google Analytics to track conversions on your free listings and your website.
If you have admin access to a Google Analytics property, you can link the property to your merchant account by creating a Google Analytics conversion source.
Here's a sample that creates a new ConversionSource
object under your merchant
account for Google Analytics:
POST https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/conversionsources/
{
"googleAnalyticsLink"
:
{
"propertyId"
:
{
proper
t
yId
}
}
}
Here's a sample response containing a ConversionSource
object. Google
Analytics conversion sources have the field googleAnalyticsLink
set, and a conversionSourceId
starting with galk:
.
{
"conversionSourceId"
:
"galk:{propertyId}"
,
"googleAnalyticsLink"
:
{
"propertyId"
:
"{propertyId}"
,
"attributionSettings"
:
{
"attributionLookbackWindowInDays"
:
90
,
"atributionModel"
:
"CROSS_CHANNEL_DATA_DRIVEN"
,
"conversionType"
:
[
{
"name"
:
"purchase"
,
"includeInReporting"
:
true
}
]
},
"propertyName"
:
"My Property Name"
},
"state"
:
"ACTIVE"
,
"controller"
:
"MERCHANT"
}
Use a Google tag
If you don't have a Google Analytics property, you can send conversion data directly to your merchant account by creating a website conversion source with a Google tag . You can use the Google Tag Manager API to set up an existing Google tag, or use the new tag that's automatically created when you add a new website conversion source.
Here's a sample that creates a new ConversionSource
object under for website
tracking under your merchant account:
POST https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/conversionsources/
{
"merchantCenterDestination"
:
{
"displayName"
:
"My tag destination"
,
"attributionSettings"
:
{
"attributionLookbackWindowInDays"
:
60
,
"attributionModel"
:
"CROSS_CHANNEL_LAST_CLICK"
},
"currencyCode"
:
"CHF"
}
}
Here's a sample response containing a ConversionSource
object. Website
conversion sources have the field merchantCenterDestination
set and a conversionSourceId
starting with mcdn:
.
{
"conversionSourceId"
:
"mcdn:12341241234"
,
"merchantCenterDestination"
:
{
"destinationId"
:
"MC-ABCD1234"
,
"attributionSettings"
:
{
"attributionLookbackWindowInDays"
:
60
,
"attributionModel"
:
"CROSS_CHANNEL_LAST_CLICK"
},
"displayName"
:
"My tag destination"
,
"currencyCode"
:
"CHF"
},
"state"
:
"ACTIVE"
,
"controller"
:
"MERCHANT"
}
Once created, you can use the conversion source's destinationId
with a Google
tag
to get conversion data directly from your
website.
