You can serve mid-roll ads without content ingestion by manually including video duration and cue points in your ad tag, using the following parameters:
vid_d
(Video duration)
The video duration ( vid_d
) parameter accepts a variable
value which specifies the duration of the content, in seconds.
- The
vid_dandallcuesparameters are used to serve mid-roll ads without content ingestion . - The use of ad rules
is required to return mid-rolls. If time-based cues are used in your ad rules (for example, "Every N seconds" or "At fixed times"), then those set in the ad rule are used, and the cues passed into
allcuesare ignored. Mid-rolls still require duration, sovid_dmust still be passed.
Usage examples
Video content duration of 90000 seconds (25 hours): vid_d=90000
Requirements and recommendations
While this this parameter is not required to serve ads to any specific implementation, it is recommended for programmatic monetization in web , mobile apps , and connected TV .
allcues
(All cue points)
The all cues parameter ( allcues
) accepts variable
values which are a comma-separated list of cue points, in milliseconds. For each value, Google Ad Manager returns an ad break.
- The
vid_dandallcuesparameters are used to serve mid-roll ads without content ingestion . - Ad rules
are also required to return mid-rolls. If time-based cues are used in your ad rules (for example, "Every N seconds" or "At fixed times"), then those set in the ad rule are used, and the cues passed into
allcuesare ignored. Mid-rolls still require duration, sovid_dmust still be passed.
Usage examples
Cue points at 10 and 20 seconds: allcues=10000,20000
Examples
https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/124319096/external/ad_rule_samples&ciu_szs=300x250& ad_rule=1
&impl=s&gdfp_req=1&env=vp&output=vmap&unviewed_position_start=1&cust_params=deployment%3Ddevsite%26sample_ar%3Dpremidpostpod&correlator=2342342347& vid_d=90000&allcues=10000,20000
https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/124319096/external/ad_rule_samples&ciu_szs=300x250& ad_rule=1
&impl=s&gdfp_req=1&env=vp&output=vmap&unviewed_position_start=1&cust_params=deployment%3Ddevsite%26sample_ar%3Dpremidpostpod&correlator=2342342347& vid_d=90000&allcues=10000,20000
&cmsid=496&vid=long_thirtycue
