A European regulations message contains multiple "screens" or "pages" that are shown to users depending on which buttons and links they click in your messages. The button options presented to users can be configured on a per-country basis and are based upon your selections in the "User choices" section during message creation.
Typically, consent messages contain 2 options or 3 options for users to click. While the specific language on these options can vary and is customizable, they serve three main purposes: consent, do not consent, and manage options.
This article provides details on the structure of these consent messages and includes information about when and why to configure consent messages with different consent options for your users.
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Consent messages with 2 buttons
Two-button European regulations messages include the following elements. This section includes the three different screens that users may access.
Main consent page
The main screen of your European regulations message. Displays two buttons based upon the formatting and settings you selected. It explains to users why your site is requesting their consent and what it is requesting.
- Logo: Your site or app's logo. To include a logo here, add a logo to your message.
- "Consent"button: Allows users to consent to all of the purposes and vendors you selected when you created the message in Privacy & messaging. Closes the message. Note that while the button copy can be edited or customized, per IAB TCF policy, publishers must use text that indicates a clear, affirmative consent choice. For example, "Yes, I consent" is acceptable. Text such as "Proceed to site" is not acceptable.
- "Manage options"link: Allows users to manually select the purposes for which they want to grant consent. If users click "Manage options," the "Manage your data" screen opens and displays the list of purposes for which you are requesting consent or disclosing legitimate interest.
Manage your data
When users click "Manage options," the "Manage your data" screen opens and displays the list of purposes for which you are requesting consent or disclosing legitimate interest.
Users can select the specific purposes for which they want to grant consent or opt out of legitimate interest.
The IAB requires all purposes to be deselected by default when the screen loads.
- " Accept all"button: Allows users to accept all of the purposes and vendors for which you are requesting consent. Closes the message. Clicking this button is equivalent to the user clicking "Consent" on the Main consent page.
- " Confirm choices" button: Allows users to confirm and consent to the purposes they have manually selected or opt out of purposes that the publisher has disclosed as legitimate interest. Closes the message. If the user has made no changes to this page, all purposes where the publisher was requesting consent will remain unconsented and any purposes they were disclosing as legitimate interest will remain opted in.
- " Vendor preferences" link: Allows users to manually select the vendors for which they want to grant consent. If the user clicks “Vendor preferences," the "Confirm our vendors" screen opens and displays a list of the ad partners (vendors) for which you are requesting consent or disclosing legitimate interest.
Confirm our vendors
When users click "Vendor preferences," the "Confirm our vendors" screen opens and displays a list of the ad partners (vendors) for which you are requesting consent or disclosing legitimate interest. Users can select the specific ad partners with whom they want to allow their data to be shared. Vendors must be deselected by default when the screen loads.
- " Accept all" button: Allows users to accept all of the purposes and vendors for which you are requesting consent or disclosing legitimate interest. Closes the message.
- " Confirm choices" button: Allows users to confirm the purposes they have manually selected. Closes the message.
Consent messages with 3 buttons
Three-button European regulations messages include the following elements. This section includes the three different screens that users may access.
Main consent page
The main screen of your European regulations message. Displays three buttons based upon the formatting and settings you selected.
This page explains to users why your site is requesting their consent and what it is requesting.
- Logo: Your site or app's logo. To include a logo here, add a logo to your message .
- " Consent" button: Allows users to consent to the purposes and vendors you selected when you created the message in Privacy & messaging. Closes the message. Note that while the button copy can be edited or customized, per IAB TCF policy, publishers must use text that indicates a clear, affirmative consent choice. For example, "Yes, I consent" is acceptable. Text such as "Proceed to site" is not acceptable.
- " Do not consent" button: Allows users to choose not to grant consent. Closes the message.
- " Manage options" link: Allows users to manually select the purposes for which they want to grant consent. If users click "Manage options," the "Manage your data" screen opens and displays the list of purposes for which you are requesting consent or disclosing legitimate interest.
Manage your data
When users click "Manage options," the "Manage your data" screen opens and displays the list of purposes for which you are requesting consent or disclosing legitimate interest. Users can select the specific purposes for which they want to grant consent or opt out of legitimate interest. The IAB requires all purposes to be deselected by default when the screen loads.
- " Accept all" button: Allows users to accept all of the purposes and vendors for which you are requesting consent. Closes the message. Clicking this button is equivalent to the user clicking "Consent" on the Main consent page.
- " Confirm choices" button: Allows users to confirm and consent to the purposes they have manually selected or opt out of purposes that the publisher has disclosed as legitimate interest. Closes the message. If the user has made no changes to this page, all purposes where the publisher was requesting consent will remain unconsented and any purposes they were disclosing as legitimate interest will remain opted in.
- " Vendor preferences" link: Allows users to manually select the vendors for which they want to grant consent. If the user clicks “Vendor preferences," the "Confirm our vendors" screen opens and displays a list of the ad partners (vendors) for which you are requesting consent or disclosing legitimate interest.
Confirm our vendors
When users click "Vendor preferences," the "Confirm our vendors" screen opens and displays a list of the ad partners (vendors) for which you are requesting consent or disclosing legitimate interest.
Users can select the specific ad partners with whom they want to allow their data to be shared.
Vendors must be deselected by default when the screen loads.
- " Accept all" button: Allows users to accept all of the purposes and vendors for which you are requesting consent or disclosing legitimate interest. Closes the message.
- " Confirm choices" button: Allows users to confirm the purposes they have manually selected. Closes the message.
