Protections eligibility

Only these protection settings apply:

• Ad content
  • These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta).
  • Allow unknown or minimum platform policy compliance only ads (for advertiser-managed creatives only)
  • Advertiser/Brand protections, if the checkbox for "Apply to all direct traffic as well" is selected when creating the protection.
  • Custom labels
  • Cookies and data uses (non-Google demand)
• Competition
  • Only if Ad Category labels applied
• Network level
  • Remarketing ads opt-in/out

Additionally, while not managed with Protections, the following also apply to Programmatic Guaranteed:

• Creative and advertiser blocks inserted through the Ads Review Center
• Competitive exclusions (via Labels)

Only these protections settings apply:

• Ad content
  • These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta)
  • Allow unknown or minimum platform policy compliance only ads (for advertiser-managed creatives only)
  • Restricted category opt-ins
  • Cookies and data uses (non-Google demand)
• Competition
  • Only when configured with “Enable pod-level competitive exclusions for all ad categories” (beta)
• Network level
  • Remarketing ads opt-in/out

Additionally, while not managed with Protections, the following also apply to Preferred Deals:

• Creative and advertiser blocks inserted through the Ads Review Center

These protections settings always apply:

• Ad content
  • Cookies and data uses (non-Google demand)

These protections settings apply to bidders who have been configured within Demand channel settings for " Filter creatives based on your Protections ":

• Ad content
  • All settings EXCEPT Cookies and data uses (non-Google demand)
• Competition

All protections settings apply EXCEPT:

• Ad Content
  • Custom labels

When the " Override blocks " option is off, all protections settings apply EXCEPT:

• Ad content
  • Advertiser/Brands
  • Buyer
  • Custom labels
• Inventory exclusion

When the "Override blocks" option is on, the following protections settings still apply:

• Ad content
  • Ad experiences

All protections settings apply EXCEPT:

• Ad Content
  • Custom labels
• Inventory exclusion

No Ad Manager protections settings apply.

AdSense blocking controls are set in the AdSense user interface

These protections settings always apply:

• Ad content
  • Custom labels
• Competition
  • Only if Ad Category labels applied

These protections settings apply if 1) the checkbox for "Apply to all direct traffic as well" is selected when creating the protection and 2) your line items are tagged with verified advertisers/brands :

• Ad content
  • Advertisers/Brands

No other protections settings apply to Traditional transactions.