VPAID is a a rich media creative that is delivered as an additional media asset type within a VAST tag. VPAID is typically used for ad interactivity in a publisher’s in-stream video player. VPAID creatives can pause or mute the video player and bring up their own content, including interactive options. Similar to VAST, a publisher needs to be VPAID compliant in order to render VPAID assets correctly.
Campaign Manager 360 only supports linear VPAID creatives.
A linear VPAID creative appears by itself, not alongside publisher content. It can appear before, between, or after the publisher's video. For example, a VPAID linear creative might interrupt a publisher's cartoon to display a video commercial with interactive graphics overlaying the advertiser's video content.
Get started in Campaign Manager 360
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First get VPAID creatives from Studio . VPAID is a rich media creative, so you cannot upload it to Campaign Manager 360 manually. Instead, you must set up a connection between Campaign Manager 360 and Studio, called an advertiser association.
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If your Campaign Manager 360 advertiser already has the VPAID creatives you need, start setting them up .
Studio and media planning
You can learn more about Rich Media in the Studio Help Center. This is particularly useful for Studio users.
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See our Studio Help Center for guidance on VPAID media planning and Studio setup .
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Check the rich media creative trafficking guidelines for best practices .
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Troubleshoot ad serving issues related to rich media creatives.
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For creative agencies: get started with Studio .
