Publishing, versions, and approvals

Publish containers

When you publish a container, Tag Manager will make your changes active for the environment specified. If you've added or edited tags, triggers, and variables in a workspace , you will need to publish those changes to make those changes operational on your website or mobile app.

To publish your current workspace:

1. Go to https://tagmanager.google.com .
2. Sign in to your Google Account. Learn how to create a Google Account .
3. Open the Tag Manager container you want to edit.
4. Click Submitat the top right hand side of the screen. The Submit Changesscreen will appear, with options to publish the container and save a version of your container.
5. Select Publish and Create Versionif it is not already selected.
6. Review the Workspace Changessection to see if your configuration appears as you expect.
7. Enter a Version Nameand Version Description.
8. If you have Tag Manager configured to use multiple environments, use the Publish to Environmentsection to select which environment you'd like to publish to.
9. Click Publish.

Versions

A version is a snapshot of a container configuration at a particular time. You can save the current state of a workspace as a version at any time. This enables you to revert your workspace back to a previous version if necessary.

Versions can make it easier to recover from mistakes. For example: If someone accidentally publishes a container version before it's ready for production, you can revert your workspace to an earlier version and publish it.

Users with Approve access or higher can create versions. Every time a container is published, a version of that container is recorded.

To save the current workspace as a version before it is published:

1. Click Submit. The Submit Changesscreen will appear, with options to publish or save a version. (Google Marketing Platform customers will see an additional option to Request Approval .)
2. Click Create Version.
3. Enter a Version Nameand Version Description.
4. Click Create.

To publish a previously saved version of a container to the site:

1. Click Versions.
2. Click the desired version in the table.
3. Click Action Publish.

Tag Manager maintains a publish history, so you can see when versions were live and who published them. To see the publish history, go to Versionsand look for entries with a date in the Publishedcolumn.

To replace the current container version with a previously saved version:

1. Click Versions.
2. Click the Actionsmenu next to the desired container version.
3. Select Set as Latest Version.

This replaces the current container draft with the content of the selected container version. You may then make any additional modifications to the container draft, and publish your changes when ready.

To publish a specific version from the Versionsscreen: Identify the version you'd like to publish and then select Publish To...from the Actionsmenu.

When you publish or create a version, enter a Version Nameand Descriptionthat will make it easy to know what changes are being made. For example:

• Version name:"GA page view tag - initial launch"
• Description:"Launch the Google Analytics pageview tag on example.com."

Approvals

Containers owned by Tag Manager 360 accounts can add approvals to their workflow. Users with Edit access or higher will see an additional option to request approval to publish changes that they have made.

Request approval

To request approval for changes made to a workspace:

1. Click Submit.
2. Select Request Approval.
3. Optional: Click Choose Approverto identify someone to review and approve your request.
4. Optional: Use the Commentsection to add a descriptive comment to help an approver understand the requested changes.
5. Click Request.

If you are using a workspace that has a pending approval, you will see a banner that indicates the workspace is pending approval status. Click View Requestto see the changes as they were requested.

Approve requests

The Approvalspage will list all approval requests that have been submitted for a given container. These items will include requests to publish workspaces, approve External Account Links , and add tags pushed from Campaign Manager 360 . When there are requests pending approval, the Approvalstab will have an indicator next to it:

• A blue circle means there are open requests that are either assigned to another user, or are available for anyone to review and approve.
• A red circle means there are open requests assigned specifically for you to review.

To review and approve or reject an approval request:

1. Click the Approvalstab.
2. Click the name of the entry to be approved.
3. Review the details of the request.
4. Optional: To assign a specific approver, click Choose Approver.
5. Optional: To add comments to a request, click Add Comment.
6. Click Approveto approve the request, Send Backto deny the request and have the original submitter make further edits, or Withdrawto cancel a request.

Related resources

• Workspaces
• Folders
• Organize your containers
• Environments
• Users and permissions