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Learn how global publishers are using publisher provided Identifiers to increase programmatic revenue in browsers that no longer support third-party cookies.
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Filter by:
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 ReportIncrease your revenue in browsers with limited signals- Read more
 
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 GuideThe publisher’s playbook for navigating today’s privacy environment- Read more
 
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 ReportFor e-commerce, the time for digital ads is now- Read more
 
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 GuideHow automation can help you manage and grow your business- Read more
 
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 Report2020 advanced TV inventory report- Read more
 
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 GuideBuilding a Retail Media Business with Google- Read more
 
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 GuideProtecting your ad-supported CTV experiences- Read more
 
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 GuideGetting started with Dynamic Ad Insertion- Read more
 
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 White PaperThe Next-Generation Telco Bundle- Read more
 
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 Feature BriefMaximize your revenue with Opportunities and Experiments- Read more
 
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 Feature BriefGet customized insights with Ad Manager reporting- Read more
 
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 Feature BriefHow Authorized Buyers work with Google Ad Manager- Read more
 
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 Feature BriefUse machine learning to manage and forecast inventory more effectively- Read more
 
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 Feature BriefCapture growing video budgets with out-stream video ads- Read more
 
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 Feature BriefStreamlined and improved workflows for video content ingestion- Read more
 
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 GuideReimagining the commercial break everywhere viewers are watching- Read more
 
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 Report2019 Advanced TV Inventory Report- Read more
 
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 ReportAPAC’s changing digital landscape: How broadcast and video companies can keep up- Read more
 
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 Feature BriefSave time and increase inventory value with Open Measurement for apps- Read more
 
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 Feature BriefModernize your direct deals with Programmatic Guaranteed- Read more
 
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 Feature BriefSeamlessly reach viewers everywhere with Dynamic Ad Insertion- Read more
 
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 Feature BriefEarn more from your video content with Smarter Ad Breaks- Read more
 
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 Feature BriefMonitor and manage ad exchange ads in the Ad review center- Read more
 
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 Feature BriefGet comprehensive yield management with Google Ad Manager- Read more
 
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 Feature BriefImprove app revenue and fill rates with App Mediation- Read more
 
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 Feature BriefCreate a customized ad experience with Native Ads- Read more
 
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 Feature BriefImproving user experience with the Better Ads Standards- Read more
 
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 Feature BriefBring more bids to the auction with Open Bidding- Read more
 
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 Feature BriefCreate a better ad experience with rewarded ads- Read more
 
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 GuideVideo viewability best practices guide for publishers- Read more
 
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 ReportGrow faster with a Google Certified Publishing Partner- Read more
 
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 GuideRethink your eCommerce experience with Google Ad Manager- Read more
 
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 ReportThe convergence of TV and digital: How broadcasters are building for success- Read more
 
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 GuideTaking a Page from the Sports Playbook: Engaging Fans in the Digital Age- Read more
 
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 GuideDigital Trade Marketing: Delighting Shoppers in the Age of Digital- Read more
 
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 ReportPublishers save 57% more time with Programmatic Guaranteed deals- Read more
 
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 ReportCapture growing video budgets with new out-stream formats on Google Ad Manager- Read more
 
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 ReportBuilding for beyond with the Insights Engine Project- Read more
 
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 ReportDigitizing supplier marketing: Increasing sales of products and services- Read more
 
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 ReportImproving protections for publishers- Read more
 
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 ReportTV made smarter with Google Ad Manager- Read more
 
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 ReportWhat’s next for the mobile web?- Read more
 
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 ReportProgrammatic Guaranteed with custom creatives delivers scale for Vox Media- Read more
 
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 GuideCreating better ad experiences for everyone- Read more
 
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 GuideHow publishers can engage with people who use ad blockers- Read more
 
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 ReportProgrammatic TV’s European Evolution- Read more
 
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