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    " cta-start-now="" logged-in-url="//ads.google.com/signup" mock-api-data="" modal="{"copy":"You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.","cta":[{"aria_description":"Cancel","chatbot_agent_id":null,"chatbot_context_id":null,"default_subid_position":null,"emphasis":"inline","gtm_cta_name":"gads-sso-modal-cancel","hide":false,"icon":null,"icon_id":null,"label":null,"reversed":null,"special_triggers":null,"text":"Cancel","url":null},{"aria_description":"Create New account","chatbot_agent_id":null,"chatbot_context_id":null,"default_subid_position":"sso","emphasis":"inline","gtm_cta_name":"gads-sso-modal-create-new-account","hide":false,"icon":null,"icon_id":null,"label":null,"reversed":null,"special_triggers":null,"text":"Create New Account","url":"//ads.google.com/nav/selectaccount?dst=/aw/campaigns/new/express"}],"headline":"Want to create a new Google Ads account?"}" module-name="gads-mega-nav-v2" profile-alt-text="Selected Google account:" profile-cta-name="gads-sso-profile-avatar" profile-image-placeholder="https://lh3.googleusercontent.com/oYxNIQPGGWUY4qLqdE_E6o1pPutQy1G9kl2K0vx3Zk2ADOOrJT9dIO-Guy9bhiD5WCvfUhrjug2id_kdKWivyoalvHxWZjCYgGniMNO1bM0Cukluo9M" type="mobile">

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    " cta-start-now="" logged-in-url="//ads.google.com/signup" mock-api-data="" modal="{"copy":"You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.","cta":[{"aria_description":"Cancel","chatbot_agent_id":null,"chatbot_context_id":null,"default_subid_position":null,"emphasis":"inline","gtm_cta_name":"gads-sso-modal-cancel","hide":false,"icon":null,"icon_id":null,"label":null,"reversed":null,"special_triggers":null,"text":"Cancel","url":null},{"aria_description":"Create New account","chatbot_agent_id":null,"chatbot_context_id":null,"default_subid_position":"sso","emphasis":"inline","gtm_cta_name":"gads-sso-modal-create-new-account","hide":false,"icon":null,"icon_id":null,"label":null,"reversed":null,"special_triggers":null,"text":"Create New Account","url":"//ads.google.com/nav/selectaccount?dst=/aw/campaigns/new/express"}],"headline":"Want to create a new Google Ads account?"}" module-name="gads-mega-nav-v2" profile-alt-text="Selected Google account:" profile-cta-name="gads-sso-profile-avatar" profile-image-placeholder="https://lh3.googleusercontent.com/oYxNIQPGGWUY4qLqdE_E6o1pPutQy1G9kl2K0vx3Zk2ADOOrJT9dIO-Guy9bhiD5WCvfUhrjug2id_kdKWivyoalvHxWZjCYgGniMNO1bM0Cukluo9M" type="desktop">

    Want to create a new Google Ads account?

    You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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    Prove ad impact with conversion measurement

    Google Ads helps advertisers prioritize privacy while measuring which ads drive customers to take an action–like making purchases or signing contracts.

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    Unlock comprehensive measurement

    Tagging
    Offline Conversion Import
    Enhanced Conversions
    Consent Mode

    Tagging

    Build your digital foundation

    Tags facilitate accurate measurement across your website into Google Ads. Use the Google tag or Google Tag Manager to measure web activity while protecting privacy.

    Offline Conversion Import

    Import offline actions

    Offline conversion import connects your CRM to Google Ads so you can attribute actions that happen outside of your website, like completed applications or signed contracts, back to your ads.

    Enhanced Conversions

    Get a more comprehensive picture

    In a world with fewer cookies, enhanced conversions allow tags to use hashed user-provided data in a privacy-safe way to give you a more accurate view of how people convert.

    Consent Mode

    Preserve measurement and protect privacy

    If you’re operating in the European Economic Area, United Kingdom, or Switzerland, Consent Mode adjusts your website tags based on cookie consent choices and conversion modeling to solve for unknowns.

    Grow your business with Google Ads

    • Tennis Express serves up privacy-safe growth with tagging and enhanced conversions

      114% increase in conversions YoY

    • ASOS improves Search and YouTube optimization with enhanced conversions

      31% increase in YouTube conversion rate

    • eCampus University future-proofs measurement with privacy-centric measurement

      12% increase in measured conversions

    • Tennis Express serves up privacy-safe growth with tagging and enhanced conversions

      114% increase in conversions YoY

    • ASOS improves Search and YouTube optimization with enhanced conversions

      31% increase in YouTube conversion rate

    • eCampus University future-proofs measurement with privacy-centric measurement

      12% increase in measured conversions

    Partner with a Google Ads expert to set up your first campaign

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    Learn more about Conversion Measurement

    Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

    Tools and campaigns that can help you meet your goals

    Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

    Smart Bidding

    Automatically set your bids in real time with Smart Bidding, which uses machine learning to help you reach your business goals.

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    Insights Page

    Grow your business with insights and trends that are tailored to your business.

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    Experiments Page

    The Experiments Page in Google Ads can help you create, manage, and optimize your experiments in one place.

    Learn more

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