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    Want to create a new Google Ads account?

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    YouTube Ads
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    Drive the results you care about with YouTube Ads

    Get started now with a YouTube campaign, and turn meaningful engagement into meaningful results for your brand.
    Create a video ad For video creators

    Set up a campaign today

    Create quality video ads that perform

    Anyone can make a YouTube ad that gets results – even creating one right on your phone. Explore best practices .

    Find your audiences, anywhere on their journey

    Connect in relevant moments with Google AI to drive everything from brand awareness to consideration and sales .

    Measure what matters, and optimise for the best results

    Assess the metrics that are most important for your business to make sure every dollar is delivering results .

    How to start advertising on YouTube

    Create a channel for your business

    Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

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    Why YouTube Ads

    • According to IPSOS Iris and BARB data, in terms of average daily identified viewing, YouTube is the largest AV platform in the UK (without even including viewing on Connected TVs). 1

    • According to a survey conducted by Kantar, 71% of viewers in the United Kingdom agree that advertising in videos on YouTube introduces them to new brands or products. 2

    • According to a survey conducted by Kantar, 78% of GenZ (18-26) viewers in the United Kingdom agree that YouTube is the video service they love the most. 3

    Guides to help you get started with YouTube Ads

    Google Ads AI Essentials for Video

    A guide on how to make the most of your YouTube investment using Google AI solutions.
    ABCDs of Effective Video Ads

    Learn the basics of creating effective YouTube video ads.
    Measure Your Results

    Understand what’s working and what’s not for the most effective campaign.

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    YouTube Ads success stories

    • You know how you say a picture is worth a thousand words? Video is worth a million.

      Njord Rota,Owner, Majestic Heli Ski

    • We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.

      Ryan Pamplin,CEO, BlendJet

    • YouTube Shorts helped Cider gain new customers at a 33% lower CPA.

    Partner with a Google Ads expert to set up your first YouTube Ads campaign

    • Get one-on-one guidance and personalised recommendations
    • Get help tailoring your ad budget and media plan
    • Get help selecting the right keywords for your ad
    Contact an Ads Expert

    See how businesses bring their stories to life on YouTube

    Explore award winning campaigns, what’s trending, and more as you plan for your campaign.

    YouTube Works Awards

    Get a dose of inspiration and show us why your work deserves center stage in our annual advertising awards program, celebrating the most innovative and effective campaigns on YouTube.

    Learn more
    YouTube’s best in ads

    Find creative inspiration from the top-performing ads on YouTube.

    Get inspired

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    Get started with YouTube Ads

    Create a video ad For video creators

    Frequently asked questions

    1 YouTube viewing figures: Ipsos Iris (YouTube desktop & mobile, excludes CTV viewing), UK, June 2024; all other viewing figures: BARB monthly viewing summary (June 2024)

    2 Google/Kantar, WhyVideo, n=1035 YouTube viewers, n=2225 weekly video viewers 18-64 (UK), fielded from (3/26/24-4/6/24). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.

    3 Google/Kantar, WhyVideo, n=305 GenZ (18-26) YouTube viewers, n=2225 weekly video viewers 18-64 (UK), fielded from (3/26/24-4/6/24). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.
    Get started
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