Don’t just buy an impression — make an impression on YouTube
Get more reach and influence with YouTube - the #1 leader in streaming
watchtime for over 2 years in the US, according to Nielsen 1
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YouTube is where the biggest cultural moments unfold, and where
the most influential voices make the most relevant content. That means
billions of leaned-in fans and stronger results for brands.
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YouTube is the epicenter of culture
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Home to billions of passionate fans
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Driving unparalleled results for brands
See how these brands drove results with YouTube
Achieve your marketing goals with YouTube
1
Nielsen Gauge Report, US, Feb 2023 -
Jan 2025
2 According to a survey conducted by Kantar, if viewers in the United States could only watch one service for an entire year, the #1 platform they chose was YouTube. This was true for GenZ (18-26) viewers as well. Source: Google/Kantar, WhyVideo, n=2177 weekly video viewers 18-64 (US), n=652 GenZ (18-26), fielded from (1/17/24-2/7/24). Competitive set includes 9 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, Snapchat
3 According to a survey conducted by Kantar, viewers in the United States rank YouTube as the #1 platform for trustworthy creator content. Source: Google/Kantar, WhyVideo, n=1035 Youtube viewers, n=2177 weekly video viewers 18-64 (US), fielded from (1/17/24-2/7/24). Competitive set includes 9 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, Snapchat
4 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.1x higher long-term ROAS than Online Video. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.
2 According to a survey conducted by Kantar, if viewers in the United States could only watch one service for an entire year, the #1 platform they chose was YouTube. This was true for GenZ (18-26) viewers as well. Source: Google/Kantar, WhyVideo, n=2177 weekly video viewers 18-64 (US), n=652 GenZ (18-26), fielded from (1/17/24-2/7/24). Competitive set includes 9 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, Snapchat
3 According to a survey conducted by Kantar, viewers in the United States rank YouTube as the #1 platform for trustworthy creator content. Source: Google/Kantar, WhyVideo, n=1035 Youtube viewers, n=2177 weekly video viewers 18-64 (US), fielded from (1/17/24-2/7/24). Competitive set includes 9 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, Snapchat
4 According to a custom MMM meta-analysis we commissioned with Nielsen, on average, YouTube drives 2.1x higher long-term ROAS than Online Video. Source: Equity-to-Sales MMM Meta Analysis commissioned by Google, covering a 2-year measurement period of 20 CPG brands from across the 2021-2023 timeframe. “Long-term ROAS” is defined as impact of each marketing channel in driving brand equity & this brand equity’s impact in driving sales, relative to the marketing channel’s media spend.
