Ideate with Idea Generation agent

Idea Generation is a Made by Google agent that helps with innovation and problem-solving for enterprise users. It combines advanced AI with a unique tournament-style competition framework to generate and rank ideas.

Overview

The Idea Generation agent is designed to:

Generate novel ideas: Goes beyond brainstorming to produce unique concepts across various domains, such as marketing, product development, and engineering. The agent generates a large volume of ideas.
Rank ideas effectively: Utilizes a tournament-style system and a user-defined criteria to evaluate and rank the generated ideas.
Engage users: Empowers its users to actively participate in the ideation process because users can define and refine the criteria of the ideation session.
Integrate with Google Agentspace: Functions as a standalone agent within the Google Agentspace app.
Integrate with NotebookLM Enterprise: Lets you export your ideas to a NotebookLM Enterprise notebook.

Before you begin

Before you begin, consider the following regarding exporting your ideas to NotebookLM Enterprise:

The content in the Idea Generation agent persists for 60 days. If you want to store any of the generated ideas for longer than that, export them to NotebookLM Enterprise.
Because of access control, the notebooks must not be shared before you export the ideas, and you can't share after you export the ideas. In other words, any notebook that contains exported ideas can't be shared. For more information, see Share the notebooks .

Data residency security controls

The Idea Generation agent search services are centralized and operate exclusively in the global region. Because you can't have the agent operate in the US or EU multi-regions, the Idea Generation agent can't support data residency (DRZ) security controls.

For more information about DRZ, see Security controls .

Create an ideation session to generate research ideas

App

To start an idea generation session, do the following:

In the app navigation menu, click Agents.
Click View all agents.
Click Idea Generation.
In the Idea Generation agent, click Sourcesto select the data sources that are available for the agent to work with.
Start typing your goal and press Enteror click Submit.
- For best results, describe your goal as clearly as possible. For example, instead of "new app to track restaurant inventory", try elaborating as "new android app to track inventory in a mid-scale family-owned restaurant".
- Specify what makes an idea "good". Include any constraints or requirements. For example:
  - "Novelty and feasibility are crucial."
  - "The idea must be testable with users within 2 weeks."
  - "The idea should align with the restaurant's sustainability goals"
The Idea Generation agent processes your goal and drafts a list of requirements based on your goal.
To refine the suggested requirements, enter more details. The Idea Generation agent generates edits the set of requirements.
To let the agents start generating ideas based on the defined requirements, click Start session.

Any session that's in progress is listed in your web app's Recentssection.
The agent starts generating the ideas. After the ideas are generated, the agent conducts a tournament between the ideas.
To open the ideation session, click Open.

It can take some time to generate the entire list containing all the generated ideas and their rating and ranking.

The session details open with a list of ideas ordered according to their ranking—highest to lowest.
After the ideas are populated, select each idea to view its overview and description.

The list might continue to grow until the tournament is finished.

Note: The content in the Idea Generation agent persists for 60 days. If you want to store any of the generated ideas for longer than that, export them to NotebookLM Enterprise.
To export the contents of an idea to a NotebookLM Enterprise notebook, hover over the idea in the list and click Add to notebook. You can either add the idea to an existing notebook or add a new notebook instance.
In the app navigation menu, click NotebookLMand select the notebook to which you exported the idea.

The idea is added as a source to the selected notebook. You can interact with the notebook to understand the idea better, create an audio overview, and generate reports in collaboration with your other sources.

Note: Because of access control, the notebooks must not be shared before you export the ideas, and you can't share after you export the ideas. For more information, see Share the notebooks .