Change an active order from direct to through a reseller
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If you've purchased a product directly from Cloud Marketplace, and you want
to switch your order to go through a reseller, you can contact the independent software vendor
(ISV) who's offering the relevant product through Cloud Marketplace to
request the change.
For your request to succeed, it must be approved by all of the following
parties:
You, the customer who's requesting the entitlement transfer.
Theindependent software vendor (ISV)who's offering the product through
Cloud Marketplace.
Theresellerthat you plan to work with to purchase
Cloud Marketplace products.
Entitlement transfers are not guaranteed and are subject to feasibility. The process can take a week or more to complete, so please plan accordingly and avoid last-minute requests.
Important:During the entitlement transfer process, do not purchase a product from the same provider in the destination Billing Account. Doing so will make the entitlement transfer infeasible.
Overview
The following sequence describes how a customer entitlement transfer request
works:
You contact the ISV who's offering the product that you've purchased from
Cloud Marketplace, and tell them that you want to switch your active
order to go through a reseller.
If the ISV approves of this transfer, they request the transfer from Google
on your behalf.
Google processes the entitlement transfer request internally.
Google sends emails confirming details of the entitlement transfer to all
involved parties.
After all involved parties have approved the entitlement transfer, Google
completes processing the transfer, moving the entitlements as requested.
After the entitlement transfer is complete, Google sends you an email to let
you know that the transfer completed successfully.
Approve an entitlement transfer for a customer
After Google processes the ISV's request to transfer your entitlements, Google
sends you an email confirming details of the entitlement transfer and requesting
that you reply to the email to approve the transfer. For the transfer to
proceed, you must reply to the email with your approval of the transfer request.
After all of the entities involved have replied to approve the transfer, the
transfer proceeds.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[],[],null,["# Change an active order from direct to through a reseller\n\nIf you've purchased a product directly from Cloud Marketplace, and you want\nto switch your order to go through a reseller, you can contact the independent software vendor\n(ISV) who's offering the relevant product through Cloud Marketplace to\nrequest the change.\n\nFor your request to succeed, it must be approved by all of the following\nparties:\n\n- **You**, the customer who's requesting the entitlement transfer.\n\n- The **independent software vendor (ISV)** who's offering the product through\n Cloud Marketplace.\n\n- The **reseller** that you plan to work with to purchase\n Cloud Marketplace products.\n\nBefore you begin\n----------------\n\n- To request an entitlement transfer, you must have the\n [**Billing Account Administrator role**](/iam/docs/roles-permissions/billing#billing.admin)\n for the associated Cloud Billing account.\n\n- Entitlement transfers are not guaranteed and are subject to feasibility. The process can take a week or more to complete, so please plan accordingly and avoid last-minute requests.\n\n- **Important:** During the entitlement transfer process, do not purchase a product from the same provider in the destination Billing Account. Doing so will make the entitlement transfer infeasible.\n\nOverview\n--------\n\nThe following sequence describes how a customer entitlement transfer request\nworks:\n\n1. You contact the ISV who's offering the product that you've purchased from\n Cloud Marketplace, and tell them that you want to switch your active\n order to go through a reseller.\n\n2. If the ISV approves of this transfer, they request the transfer from Google\n on your behalf.\n\n3. Google processes the entitlement transfer request internally.\n\n4. Google sends emails confirming details of the entitlement transfer to all\n involved parties.\n\n5. Each involved party responds to the email to\n [approve the entitlement transfer](#approve-transfer).\n\n6. After all involved parties have approved the entitlement transfer, Google\n completes processing the transfer, moving the entitlements as requested.\n\n7. After the entitlement transfer is complete, Google sends you an email to let\n you know that the transfer completed successfully.\n\nApprove an entitlement transfer for a customer\n----------------------------------------------\n\nAfter Google processes the ISV's request to transfer your entitlements, Google\nsends you an email confirming details of the entitlement transfer and requesting\nthat you reply to the email to approve the transfer. For the transfer to\nproceed, you must reply to the email with your approval of the transfer request.\n\nAfter all of the entities involved have replied to approve the transfer, the\ntransfer proceeds.\n\nWhat's next\n-----------\n\n- [Change which Cloud Billing account you're using](/marketplace/docs/offers/change-billing-account)\n for an active order.\n\n- [Change an active order with a reseller to a direct order](/marketplace/docs/offers/reseller-to-direct).\n\n- [Change the reseller for an active order](/marketplace/docs/offers/switch-reseller).\n\n- Learn how to [manage billing](/marketplace/docs/manage-billing) for\n Cloud Marketplace products.\n\n- Learn [how you're billed](/marketplace/docs/understanding-billing) for\n Cloud Marketplace products."]]
