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    Google Ads Ad Manager V1 Client - Class Metric (0.1.1)

    Reference documentation and code samples for the Google Ads Ad Manager V1 Client class Metric.

    Reporting metrics.

    Protobuf type google.ads.admanager.v1.Report.Metric

    Namespace

    Google \ Ads \ AdManager \ V1 \ Report

    Methods

    static::name

    Parameter
    Name
    Description
    value
    mixed

    static::value

    Parameter
    Name
    Description
    name
    mixed

    Constants

    METRIC_UNSPECIFIED

      Value: 0

    Default value. This value is unused.

    Generated from protobuf enum METRIC_UNSPECIFIED = 0;

    ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

      Value: 61

    Active View total average time in seconds that specific impressions are reported as being viewable.

    Generated from protobuf enum ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 61;

    ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

      Value: 58

    Total number of impressions that were eligible to measure viewability.

    Generated from protobuf enum ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 58;

    ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

      Value: 57

    The total number of impressions that were sampled and measured by active view.

    Generated from protobuf enum ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 57;

    ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

      Value: 60

    The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

    Generated from protobuf enum ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 60;

    ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

      Value: 56

    The total number of impressions viewed on the user's screen.

    Generated from protobuf enum ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 56;

    ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

      Value: 59

    The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).

    Generated from protobuf enum ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 59;

    ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

      Value: 73

    Active View AdSense average time in seconds that specific impressions are reported as being viewable.

    Generated from protobuf enum ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 73;

    ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

      Value: 70

    Total number of impressions delivered by AdSense that were eligible to measure viewability.

    Generated from protobuf enum ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 70;

    ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

      Value: 69

    The number of impressions delivered by AdSense that were sampled, and measurable by active view.

    Generated from protobuf enum ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 69;

    ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

      Value: 72

    The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view).

    Generated from protobuf enum ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 72;

    ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

      Value: 68

    The number of impressions delivered by AdSense viewed on the user's screen.

    Generated from protobuf enum ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 68;

    ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

      Value: 71

    The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

    Generated from protobuf enum ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 71;

    ADSENSE_AVERAGE_ECPM

      Value: 26

    The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation.

    Generated from protobuf enum ADSENSE_AVERAGE_ECPM = 26;

    ADSENSE_CLICKS

      Value: 23

    Number of clicks delivered by AdSense demand channel.

    Generated from protobuf enum ADSENSE_CLICKS = 23;

    ADSENSE_CTR

      Value: 24

    The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions).

    Generated from protobuf enum ADSENSE_CTR = 24;

    ADSENSE_IMPRESSIONS

      Value: 22

    Total impressions delivered by AdSense.

    Generated from protobuf enum ADSENSE_IMPRESSIONS = 22;

    ADSENSE_PERCENT_CLICKS

      Value: 28

    Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered.

    Generated from protobuf enum ADSENSE_PERCENT_CLICKS = 28;

    ADSENSE_PERCENT_IMPRESSIONS

      Value: 27

    Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered.

    Generated from protobuf enum ADSENSE_PERCENT_IMPRESSIONS = 27;

    ADSENSE_PERCENT_REVENUE

      Value: 29

    Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue.

    Generated from protobuf enum ADSENSE_PERCENT_REVENUE = 29;

    ADSENSE_PERCENT_REVENUE_WITHOUT_CPD

      Value: 30

    Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD).

    Generated from protobuf enum ADSENSE_PERCENT_REVENUE_WITHOUT_CPD = 30;

    ADSENSE_RESPONSES_SERVED

      Value: 41

    The total number of times that an AdSense ad is delivered.

    Generated from protobuf enum ADSENSE_RESPONSES_SERVED = 41;

    ADSENSE_REVENUE

      Value: 25

    Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone.

    Generated from protobuf enum ADSENSE_REVENUE = 25;

    AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

      Value: 79

    Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

    Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 79;

    AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

      Value: 76

    Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

    Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 76;

    AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

      Value: 75

    The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

    Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 75;

    AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

      Value: 78

    The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view).

    Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 78;

    AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

      Value: 74

    The number of impressions delivered by Ad Exchange viewed on the user's screen.

    Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 74;

    AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

      Value: 77

    The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

    Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 77;

    AD_EXCHANGE_AVERAGE_ECPM

      Value: 18

    The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation.

    Generated from protobuf enum AD_EXCHANGE_AVERAGE_ECPM = 18;

    AD_EXCHANGE_CLICKS

      Value: 15

    Number of clicks delivered by the Ad Exchange.

    Generated from protobuf enum AD_EXCHANGE_CLICKS = 15;

    AD_EXCHANGE_CTR

      Value: 16

    The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions).

    Generated from protobuf enum AD_EXCHANGE_CTR = 16;

    AD_EXCHANGE_IMPRESSIONS

      Value: 14

    Total impressions delivered by the Ad Exchange.

    Generated from protobuf enum AD_EXCHANGE_IMPRESSIONS = 14;

    AD_EXCHANGE_PERCENT_CLICKS

      Value: 20

    Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered.

    Generated from protobuf enum AD_EXCHANGE_PERCENT_CLICKS = 20;

    AD_EXCHANGE_PERCENT_IMPRESSIONS

      Value: 19

    Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered.

    Generated from protobuf enum AD_EXCHANGE_PERCENT_IMPRESSIONS = 19;

    AD_EXCHANGE_PERCENT_REVENUE

      Value: 21

    Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue.

    Generated from protobuf enum AD_EXCHANGE_PERCENT_REVENUE = 21;

    AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD

      Value: 31

    Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD).

    Generated from protobuf enum AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD = 31;

    AD_EXCHANGE_RESPONSES_SERVED

      Value: 42

    The total number of times that an Ad Exchange ad is delivered.

    Generated from protobuf enum AD_EXCHANGE_RESPONSES_SERVED = 42;

    AD_EXCHANGE_REVENUE

      Value: 17

    Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone.

    Generated from protobuf enum AD_EXCHANGE_REVENUE = 17;

    AD_REQUESTS

      Value: 38

    The total number of times that an ad request is sent to the ad server including dynamic allocation.

    Generated from protobuf enum AD_REQUESTS = 38;

    AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

      Value: 67

    Active View ad server average time in seconds that specific impressions are reported as being viewable.

    Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 67;

    AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

      Value: 64

    Total number of impressions delivered by the ad server that were eligible to measure viewability.

    Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 64;

    AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

      Value: 63

    The number of impressions delivered by the ad server that were sampled, and measurable by active view.

    Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 63;

    AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

      Value: 66

    The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view).

    Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 66;

    AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

      Value: 62

    The number of impressions delivered by the ad server viewed on the user's screen.

    Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 62;

    AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

      Value: 65

    The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

    Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 65;

    AD_SERVER_AVERAGE_ECPM

      Value: 34

    Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server.

    Generated from protobuf enum AD_SERVER_AVERAGE_ECPM = 34;

    AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD

      Value: 10

    Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value.

    Generated from protobuf enum AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD = 10;

    AD_SERVER_CLICKS

      Value: 7

    Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting.

    Generated from protobuf enum AD_SERVER_CLICKS = 7;

    AD_SERVER_CPD_REVENUE

      Value: 32

    CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

    Generated from protobuf enum AD_SERVER_CPD_REVENUE = 32;

    AD_SERVER_CTR

      Value: 8

    Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions).

    Generated from protobuf enum AD_SERVER_CTR = 8;

    AD_SERVER_IMPRESSIONS

      Value: 6

    Total impressions delivered by the Ad Server.

    Generated from protobuf enum AD_SERVER_IMPRESSIONS = 6;

    AD_SERVER_PERCENT_CLICKS

      Value: 12

    Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered.

    Generated from protobuf enum AD_SERVER_PERCENT_CLICKS = 12;

    AD_SERVER_PERCENT_IMPRESSIONS

      Value: 11

    Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered.

    Generated from protobuf enum AD_SERVER_PERCENT_IMPRESSIONS = 11;

    AD_SERVER_PERCENT_REVENUE

      Value: 35

    Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue.

    Generated from protobuf enum AD_SERVER_PERCENT_REVENUE = 35;

    AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD

      Value: 13

    Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue.

    Generated from protobuf enum AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD = 13;

    AD_SERVER_RESPONSES_SERVED

      Value: 40

    The total number of times that an ad is served by the ad server.

    Generated from protobuf enum AD_SERVER_RESPONSES_SERVED = 40;

    AD_SERVER_REVENUE

      Value: 33

    All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server.

    Sum of all booked revenue.

    Generated from protobuf enum AD_SERVER_REVENUE = 33;

    AD_SERVER_REVENUE_WITHOUT_CPD

      Value: 9

    Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

    Generated from protobuf enum AD_SERVER_REVENUE_WITHOUT_CPD = 9;

    AUCTIONS_WON

      Value: 80

    Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain.

    Generated from protobuf enum AUCTIONS_WON = 80;

    AVERAGE_ECPM

      Value: 37

    eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange.

    Generated from protobuf enum AVERAGE_ECPM = 37;

    AVERAGE_ECPM_WITHOUT_CPD

      Value: 5

    eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange.

    Generated from protobuf enum AVERAGE_ECPM_WITHOUT_CPD = 5;

    BIDS

      Value: 81

    Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction.

    Generated from protobuf enum BIDS = 81;

    BIDS_IN_AUCTION

      Value: 82

    Number of bids received from Open Bidding buyers that competed in the auction.

    Generated from protobuf enum BIDS_IN_AUCTION = 82;

    CALLOUTS

      Value: 83

    Number of times a yield partner is asked to return bid to fill a yield group request.

    Generated from protobuf enum CALLOUTS = 83;

    CLICKS

      Value: 2

    The number of times a user clicked on an ad.

    Generated from protobuf enum CLICKS = 2;

    CODE_SERVED_COUNT

      Value: 44

    The total number of times that the code for an ad is served by the ad server including dynamic allocation.

    Generated from protobuf enum CODE_SERVED_COUNT = 44;

    CTR

      Value: 3

    For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions.

    Generated from protobuf enum CTR = 3;

    GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS

      Value: 129

    The number of coviewed impressions sold by Google in partner sales.

    Generated from protobuf enum GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS = 129;

    GOOGLE_SOLD_AUCTION_IMPRESSIONS

      Value: 128

    The number of auction impressions sold by Google in partner sales.

    Generated from protobuf enum GOOGLE_SOLD_AUCTION_IMPRESSIONS = 128;

    GOOGLE_SOLD_COVIEWED_IMPRESSIONS

      Value: 131

    The number of coviewed impressions sold by Google in partner sales.

    Generated from protobuf enum GOOGLE_SOLD_COVIEWED_IMPRESSIONS = 131;

    GOOGLE_SOLD_IMPRESSIONS

      Value: 130

    The number of impressions sold by Google in partner sales.

    Generated from protobuf enum GOOGLE_SOLD_IMPRESSIONS = 130;

    GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS

      Value: 127

    The number of coviewed impressions sold by Google in partner sales.

    Generated from protobuf enum GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS = 127;

    GOOGLE_SOLD_RESERVATION_IMPRESSIONS

      Value: 126

    The number of reservation impressions sold by Google in partner sales.

    Generated from protobuf enum GOOGLE_SOLD_RESERVATION_IMPRESSIONS = 126;

    IMPRESSIONS

      Value: 1

    Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners.

    Generated from protobuf enum IMPRESSIONS = 1;

    PARTNER_SALES_FILLED_POD_REQUESTS

      Value: 135

    The number of filled pod requests (filled by partner or Google) in partner sales.

    Generated from protobuf enum PARTNER_SALES_FILLED_POD_REQUESTS = 135;

    PARTNER_SALES_FILL_RATE

      Value: 136

    The percent of filled requests to total ad requests in partner sales.

    Generated from protobuf enum PARTNER_SALES_FILL_RATE = 136;

    PARTNER_SALES_PARTNER_MATCH_RATE

      Value: 137

    The percent of partner filled requests to total ad requests in partner sales.

    Generated from protobuf enum PARTNER_SALES_PARTNER_MATCH_RATE = 137;

    PARTNER_SALES_QUERIES

      Value: 132

    The number of queries eligible for partner sales.

    Generated from protobuf enum PARTNER_SALES_QUERIES = 132;

    PARTNER_SALES_UNFILLED_IMPRESSIONS

      Value: 133

    The number of partner unfilled impressions in partner sales.

    If a pod request is not filled by partner but filled by Google, this metric will still count 1.

    Generated from protobuf enum PARTNER_SALES_UNFILLED_IMPRESSIONS = 133;

    PARTNER_SALES_UNMATCHED_QUERIES

      Value: 134

    The number of partner unmatched queries in partner sales.

    If an ad request is not filled by partner but filled by Google, this metric will still count 1.

    Generated from protobuf enum PARTNER_SALES_UNMATCHED_QUERIES = 134;

    PARTNER_SOLD_CODE_SERVED

      Value: 125

    The number of code served sold by partner in partner sales.

    Generated from protobuf enum PARTNER_SOLD_CODE_SERVED = 125;

    PARTNER_SOLD_COVIEWED_IMPRESSIONS

      Value: 124

    The number of coviewed impressions sold by partner in partner sales.

    Generated from protobuf enum PARTNER_SOLD_COVIEWED_IMPRESSIONS = 124;

    PARTNER_SOLD_IMPRESSIONS

      Value: 123

    The number of impressions sold by partner in partner sales.

    Generated from protobuf enum PARTNER_SOLD_IMPRESSIONS = 123;

    PROGRAMMATIC_ELIGIBLE_AD_REQUESTS

      Value: 177

    The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction.

    Generated from protobuf enum PROGRAMMATIC_ELIGIBLE_AD_REQUESTS = 177;

    PROGRAMMATIC_MATCH_RATE

      Value: 178

    The number of programmatic responses served divided by the number of programmatic eligible ad requests. Includes Ad Exchange, Open Bidding, and Preferred Deals.

    Generated from protobuf enum PROGRAMMATIC_MATCH_RATE = 178;

    PROGRAMMATIC_RESPONSES_SERVED

      Value: 176

    Total number of ad responses served from programmatic demand sources.

    Includes Ad Exchange, Open Bidding, and Preferred Deals. Differs from AD_EXCHANGE_RESPONSES_SERVED, which doesn't include Open Bidding ad requests.

    Generated from protobuf enum PROGRAMMATIC_RESPONSES_SERVED = 176;

    RESPONSES_SERVED

      Value: 39

    The total number of times that an ad is served by the ad server including dynamic allocation.

    Generated from protobuf enum RESPONSES_SERVED = 39;

    REVENUE

      Value: 36

    Total amount of CPM, CPC, and CPD revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

    Generated from protobuf enum REVENUE = 36;

    REVENUE_WITHOUT_CPD

      Value: 4

    Total amount of revenue (excluding CPD) based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

    Generated from protobuf enum REVENUE_WITHOUT_CPD = 4;

    SUCCESSFUL_RESPONSES

      Value: 84

    Number of times a yield group buyer successfully returned a bid in response to a yield group callout.

    Generated from protobuf enum SUCCESSFUL_RESPONSES = 84;

    UNFILLED_IMPRESSIONS

      Value: 45

    The total number of missed impressions due to the ad servers' inability to find ads to serve including dynamic allocation.

    Generated from protobuf enum UNFILLED_IMPRESSIONS = 45;

    UNMATCHED_AD_REQUESTS

      Value: 43

    The total number of times that an ad is not returned by the ad server.

    Generated from protobuf enum UNMATCHED_AD_REQUESTS = 43;

    USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN

      Value: 121

    Number of times an Offerwall message was shown to users.

    Generated from protobuf enum USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN = 121;

    USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS

      Value: 122

    The number of messages where the user gained an entitlement.

    Generated from protobuf enum USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS = 122;

    VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE

      Value: 92

    The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

    Generated from protobuf enum VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE = 92;

    VIDEO_INTERACTION_COLLAPSES

      Value: 93

    The number of times a user collapses a video, either to its original size or to a different size.

    Generated from protobuf enum VIDEO_INTERACTION_COLLAPSES = 93;

    VIDEO_INTERACTION_EXPANDS

      Value: 95

    The number of times a user expands a video.

    Generated from protobuf enum VIDEO_INTERACTION_EXPANDS = 95;

    VIDEO_INTERACTION_FULL_SCREENS

      Value: 96

    The number of times ad clip played in full screen mode.

    Generated from protobuf enum VIDEO_INTERACTION_FULL_SCREENS = 96;

    VIDEO_INTERACTION_MUTES

      Value: 97

    The number of times video player was in mute state during play of ad clip.

    Generated from protobuf enum VIDEO_INTERACTION_MUTES = 97;

    VIDEO_INTERACTION_PAUSES

      Value: 98

    The number of times user paused ad clip.

    Generated from protobuf enum VIDEO_INTERACTION_PAUSES = 98;

    VIDEO_INTERACTION_RESUMES

      Value: 99

    The number of times the user unpaused the video.

    Generated from protobuf enum VIDEO_INTERACTION_RESUMES = 99;

    VIDEO_INTERACTION_REWINDS

      Value: 100

    The number of times a user rewinds the video.

    Generated from protobuf enum VIDEO_INTERACTION_REWINDS = 100;

    VIDEO_INTERACTION_UNMUTES

      Value: 101

    The number of times a user unmutes the video.

    Generated from protobuf enum VIDEO_INTERACTION_UNMUTES = 101;

    VIDEO_INTERACTION_VIDEO_SKIPS

      Value: 102

    The number of times a skippable video is skipped.

    Generated from protobuf enum VIDEO_INTERACTION_VIDEO_SKIPS = 102;

    VIDEO_REAL_TIME_CREATIVE_SERVES

      Value: 139

    The number of total creative serves in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_CREATIVE_SERVES = 139;

    VIDEO_REAL_TIME_ERROR_100_COUNT

      Value: 143

    The number of errors of type 100 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_100_COUNT = 143;

    VIDEO_REAL_TIME_ERROR_101_COUNT

      Value: 144

    The number of errors of type 101 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_101_COUNT = 144;

    VIDEO_REAL_TIME_ERROR_102_COUNT

      Value: 145

    The number of errors of type 102 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_102_COUNT = 145;

    VIDEO_REAL_TIME_ERROR_200_COUNT

      Value: 146

    The number of errors of type 200 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_200_COUNT = 146;

    VIDEO_REAL_TIME_ERROR_201_COUNT

      Value: 147

    The number of errors of type 201 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_201_COUNT = 147;

    VIDEO_REAL_TIME_ERROR_202_COUNT

      Value: 148

    The number of errors of type 202 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_202_COUNT = 148;

    VIDEO_REAL_TIME_ERROR_203_COUNT

      Value: 149

    The number of errors of type 203 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_203_COUNT = 149;

    VIDEO_REAL_TIME_ERROR_300_COUNT

      Value: 150

    The number of errors of type 300 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_300_COUNT = 150;

    VIDEO_REAL_TIME_ERROR_301_COUNT

      Value: 151

    The number of errors of type 301 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_301_COUNT = 151;

    VIDEO_REAL_TIME_ERROR_302_COUNT

      Value: 152

    The number of errors of type 302 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_302_COUNT = 152;

    VIDEO_REAL_TIME_ERROR_303_COUNT

      Value: 153

    The number of errors of type 303 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_303_COUNT = 153;

    VIDEO_REAL_TIME_ERROR_400_COUNT

      Value: 154

    The number of errors of type 400 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_400_COUNT = 154;

    VIDEO_REAL_TIME_ERROR_401_COUNT

      Value: 155

    The number of errors of type 401 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_401_COUNT = 155;

    VIDEO_REAL_TIME_ERROR_402_COUNT

      Value: 156

    The number of errors of type 402 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_402_COUNT = 156;

    VIDEO_REAL_TIME_ERROR_403_COUNT

      Value: 157

    The number of errors of type 403 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_403_COUNT = 157;

    VIDEO_REAL_TIME_ERROR_405_COUNT

      Value: 158

    The number of errors of type 405 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_405_COUNT = 158;

    VIDEO_REAL_TIME_ERROR_406_COUNT

      Value: 159

    The number of errors of type 406 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_406_COUNT = 159;

    VIDEO_REAL_TIME_ERROR_407_COUNT

      Value: 160

    The number of errors of type 407 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_407_COUNT = 160;

    VIDEO_REAL_TIME_ERROR_408_COUNT

      Value: 161

    The number of errors of type 408 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_408_COUNT = 161;

    VIDEO_REAL_TIME_ERROR_409_COUNT

      Value: 162

    The number of errors of type 409 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_409_COUNT = 162;

    VIDEO_REAL_TIME_ERROR_410_COUNT

      Value: 163

    The number of errors of type 410 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_410_COUNT = 163;

    VIDEO_REAL_TIME_ERROR_500_COUNT

      Value: 164

    The number of errors of type 500 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_500_COUNT = 164;

    VIDEO_REAL_TIME_ERROR_501_COUNT

      Value: 165

    The number of errors of type 501 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_501_COUNT = 165;

    VIDEO_REAL_TIME_ERROR_502_COUNT

      Value: 166

    The number of errors of type 502 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_502_COUNT = 166;

    VIDEO_REAL_TIME_ERROR_503_COUNT

      Value: 167

    The number of errors of type 503 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_503_COUNT = 167;

    VIDEO_REAL_TIME_ERROR_600_COUNT

      Value: 168

    The number of errors of type 600 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_600_COUNT = 168;

    VIDEO_REAL_TIME_ERROR_601_COUNT

      Value: 169

    The number of errors of type 601 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_601_COUNT = 169;

    VIDEO_REAL_TIME_ERROR_602_COUNT

      Value: 170

    The number of errors of type 602 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_602_COUNT = 170;

    VIDEO_REAL_TIME_ERROR_603_COUNT

      Value: 171

    The number of errors of type 603 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_603_COUNT = 171;

    VIDEO_REAL_TIME_ERROR_604_COUNT

      Value: 172

    The number of errors of type 604 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_604_COUNT = 172;

    VIDEO_REAL_TIME_ERROR_900_COUNT

      Value: 173

    The number of errors of type 900 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_900_COUNT = 173;

    VIDEO_REAL_TIME_ERROR_901_COUNT

      Value: 174

    The number of errors of type 901 in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_ERROR_901_COUNT = 174;

    VIDEO_REAL_TIME_IMPRESSIONS

      Value: 138

    The number of total impressions in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_IMPRESSIONS = 138;

    VIDEO_REAL_TIME_MATCHED_QUERIES

      Value: 140

    The number of matched queries in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_MATCHED_QUERIES = 140;

    VIDEO_REAL_TIME_TOTAL_ERROR_COUNT

      Value: 175

    The number of all errors in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_TOTAL_ERROR_COUNT = 175;

    VIDEO_REAL_TIME_TOTAL_QUERIES

      Value: 142

    The number of total queries in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_TOTAL_QUERIES = 142;

    VIDEO_REAL_TIME_UNMATCHED_QUERIES

      Value: 141

    The number of unmatched queries in video realtime reporting.

    Generated from protobuf enum VIDEO_REAL_TIME_UNMATCHED_QUERIES = 141;

    VIDEO_VIEWERSHIP_AUTO_PLAYS

      Value: 103

    Number of times that the publisher specified a video ad played automatically.

    Generated from protobuf enum VIDEO_VIEWERSHIP_AUTO_PLAYS = 103;

    VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE

      Value: 104

    Average percentage of the video watched by users.

    Generated from protobuf enum VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE = 104;

    VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME

      Value: 105

    Average time(seconds) users watched the video.

    Generated from protobuf enum VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME = 105;

    VIDEO_VIEWERSHIP_CLICK_TO_PLAYS

      Value: 106

    Number of times that the publisher specified a video ad was clicked to play.

    Generated from protobuf enum VIDEO_VIEWERSHIP_CLICK_TO_PLAYS = 106;

    VIDEO_VIEWERSHIP_COMPLETES

      Value: 107

    The number of times the video played to completion.

    Generated from protobuf enum VIDEO_VIEWERSHIP_COMPLETES = 107;

    VIDEO_VIEWERSHIP_COMPLETION_RATE

      Value: 108

    Percentage of times the video played to the end.

    Generated from protobuf enum VIDEO_VIEWERSHIP_COMPLETION_RATE = 108;

    VIDEO_VIEWERSHIP_ENGAGED_VIEWS

      Value: 109

    The number of engaged views: ad is viewed to completion or for 30s, whichever comes first.

    Generated from protobuf enum VIDEO_VIEWERSHIP_ENGAGED_VIEWS = 109;

    VIDEO_VIEWERSHIP_FIRST_QUARTILES

      Value: 110

    The number of times the video played to 25% of its length.

    Generated from protobuf enum VIDEO_VIEWERSHIP_FIRST_QUARTILES = 110;

    VIDEO_VIEWERSHIP_MIDPOINTS

      Value: 111

    The number of times the video reached its midpoint during play.

    Generated from protobuf enum VIDEO_VIEWERSHIP_MIDPOINTS = 111;

    VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN

      Value: 112

    The number of times a skip button is shown in video.

    Generated from protobuf enum VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN = 112;

    VIDEO_VIEWERSHIP_STARTS

      Value: 113

    The number of impressions where the video was played.

    Generated from protobuf enum VIDEO_VIEWERSHIP_STARTS = 113;

    VIDEO_VIEWERSHIP_THIRD_QUARTILES

      Value: 114

    The number of times the video played to 75% of its length.

    Generated from protobuf enum VIDEO_VIEWERSHIP_THIRD_QUARTILES = 114;

    VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT

      Value: 115

    The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

    Generated from protobuf enum VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT = 115;

    VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE

      Value: 94

    The percentage of video error count.

    Generated from protobuf enum VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE = 94;

    VIDEO_VIEWERSHIP_VIDEO_LENGTH

      Value: 116

    Duration of the video creative.

    Generated from protobuf enum VIDEO_VIEWERSHIP_VIDEO_LENGTH = 116;

    VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

      Value: 117

    View-through rate represented as a percentage.

    Generated from protobuf enum VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE = 117;

    YIELD_GROUP_ESTIMATED_CPM

      Value: 88

    The estimated net rate for yield groups or individual yield group partners.

    Generated from protobuf enum YIELD_GROUP_ESTIMATED_CPM = 88;

    YIELD_GROUP_ESTIMATED_REVENUE

      Value: 87

    Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded.

    Generated from protobuf enum YIELD_GROUP_ESTIMATED_REVENUE = 87;

    YIELD_GROUP_IMPRESSIONS

      Value: 85

    Number of matched yield group requests where a yield partner delivered their ad to publisher inventory.

    Generated from protobuf enum YIELD_GROUP_IMPRESSIONS = 85;

    YIELD_GROUP_MEDIATION_FILL_RATE

      Value: 89

    Yield group Mediation fill rate indicating how often a network fills an ad request.

    Generated from protobuf enum YIELD_GROUP_MEDIATION_FILL_RATE = 89;

    YIELD_GROUP_MEDIATION_MATCHED_QUERIES

      Value: 86

    Total requests where a Mediation chain was served.

    Generated from protobuf enum YIELD_GROUP_MEDIATION_MATCHED_QUERIES = 86;

    YIELD_GROUP_MEDIATION_PASSBACKS

      Value: 118

    The number of mediation chain passback across all channels.

    Generated from protobuf enum YIELD_GROUP_MEDIATION_PASSBACKS = 118;

    YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM

      Value: 90

    Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports.

    Generated from protobuf enum YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM = 90;

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