ValueTrack parameters

Page Summary

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• In Performance Max, ValueTrack parameters can be used with tracking templates, final URLs, or custom parameters at the asset group and campaign levels.

• A table is provided summarizing the supported and unsupported ValueTrack parameters for Performance Max campaigns.

• Some ValueTrack parameters are deprecated in Performance Max campaigns.

• Some ValueTrack parameters evaluate to false or have standard values for all clicks in Performance Max campaigns.

In Performance Max, ValueTrack parameters can be use alongside tracking_templates , final_urls , or custom parameters at the asset group and campaign levels.

You can also see How ValueTrack parameters map between the Google Ads UI and Google Ads API .

The following table summarizes supported and unsupported ValueTrack parameters for Performance Max campaigns. Learn more .

ValueTrack parameter	Supported
{campaignid}
{adgroupid}
{feeditemid}
{targetid}
{loc_interest_ms}
{loc_physical_ms}
{matchtype}
{network}	1
{device}
{devicemodel}
{carrier}	(deprecated)
{ifmobile:[value]}
{ifnotmobile:[value]}
{ifsearch:[value]}	Evaluates to false
{ifcontent:[value]}	Evaluates to false
{ifauto:[value]}	(deprecated)
{ifautolp:[value]}
[ifpla:[value]}	Evaluates to false
[iflia:[value]}	Evaluates to false
{creative}
{keyword}
{placement}
{target}
{param1}
{param2}
{random}
{aceid}
{adposition}
{ignore}
{campaigntype}
{copy}	(deprecated)
{city}	(deprecated)
{autotitle}
{websitecallmetric}
{idfa:[value]}
{gclid}
{keyword.}	(deprecated)
{localbusiness.}	(deprecated)
{lb.}	(deprecated)
{lpurl}
{lpurl+2}
{lpurl+3}
{adtype}
{merchant_id}
{product_channel}
{product_id}
{product_country}
{product_language}
{product_partition_id}
{store_code}
{extensionid}

¹ "x" is the standard value for all clicks from a given Performance Max campaign. Statistics by specific inventory types are not provided.