Content markup properties of movies

Page Summary

This page details the content markup properties for the Movie entity type.
The specification table lists properties such as @context , @type , @id , url , and name as required for Movie content markup.
Highly recommended properties for Movie content include titleEIDR , editEIDR , sameAs , releasedEvent , description , director , actor , producer , identifier , contentRating , and popularityScore .
The potentialAction property is required for Video on Demand content to provide a deep link for playback.
Examples are provided for marking up both a main movie and its variant versions like an extended cut.

This section provides the details of the content markup properties for the Movie entity type.

Specification table

Property

Expected Type

Description

@context

Text

Required- Always set to ["http://schema.org", {"@language": "xx"}]

Where" xx" represents the language of the strings in the feed. Each root entity context should have its @language set to the appropriate language code in BCP 47 format format. For example, if the language is set to Spanish, the names are assumed to be in Spanish even if the subtitle/dub language is in English.

@type

Text

Required- Always set to Movie for movies.

@id

URL

Required- The content's identifier in URI format; for example, https://example.com/1234abc .
@id must meet the following requirements:

Globally unique across your catalog
Static; The ID should be stable and not change over time (even if the url property of the show changes). It will be treated as an opaque string and does not have to be a working link.
In the form of Unified Resource Identifier (URI)
The domain used for the @id value must be owned by your organization.

Because an entity's url meets all the requirements as an identifier, we recommend you use an entity's url as @id . See the Identifier section for more details.

url

URL

Required- The content's canonical URL , which Google uses to match the content in your feed to the content in Google's databases.
url must meet the following requirements:

url must be globally unique
url must contain a working canonical URL that Google can crawl.

For playback's deep link , see the target object's urlTemplate property instead.

name

Text

Required- The name of the movie.

Use an array to list the names in different languages. See the Multiple regions and languages example.
Note that only one name is supported per locale (language-country pair).

titleEIDR

Text

Highly Recommended Why? - An EIDR (Entertainment Identifier Registry) identifier representing at the most general/abstract level, a work of film or television.

For example, titleEIDR for the motion picture known as "Ghostbusters" is "10.5240/7EC7-228A-510A-053E-CBB8-J".

editEIDR

Text

Highly Recommended Why? - An EIDR (Entertainment Identifier Registry) identifier representing a specific edit / edition for a work of film or television.

For example, the motion picture known as "Ghostbusters" whose titleEIDR is "10.5240/7EC7-228A-510A-053E-CBB8-J", has several edits e.g. "10.5240/1F2A-E1C5-680A-14C6-E76B-I" and "10.5240/8A35-3BEE-6497-5D12-9E4F-3".

titleEIDR property is required when editEIDR is provided.

potentialAction

WatchAction

Required if applicable- An Action markup object that provides the details of the action.

If the content is available on Video on Demand (VoD), this property is required; the Action markup object needs to provide the deep link of the content.
If the content is available on a LiveTV channel, this property is optional; the associated BroadcastService entity provides the deep link of the channel instead.
A Movie can be available on both VoD and LiveTV.

Use an array to specify different deep links in multiple regions. See the Multiple regions and languages example.

sameAs

URL

Highly Recommended Why? A URL to a reference web page that can identify the movie; for example, the Wikipedia page of the movie. This must be distinct from the url property.

inLanguage

Text

Highly RecommendedOriginal language of the movie in BCP 47 format.

genre

Text

An ordered list of all relevant genres. For example : ["Action", "Fashion", "Environment", "Football"]

keywords

Text

Keywords or tags used to describe this content. An array of keywords is also allowed. For example, ["feature, biography"] can be an array of keywords to describe the content.

releasedEvent

PublicationEvent , FeaturedEvent , or ExclusiveEvent

Highly Recommended Why? - A PublicationEvent is used to specify the original (global or local) release of content by a publisher, such as the original theatrical release date of a movie.

Additionally, use FeaturedEvent to indicate that your service markets this content as either an original, featured, special, and so forth.

ExclusiveEvent specifies that your service has exclusive distribution rights and includes where and when.

See the example section for details and examples.

releasedEvent.@type

Text

Required- Be sure to always set this property to one of the following:

PublicationEvent
ExclusiveEvent
FeaturedEvent

releasedEvent.location

Country

Required- The regions that are associated with this event.

For a PublicationEvent , this is the region where the content was published.

For FeaturedEvent and ExclusiveEvent , this is the region where the content is featured or exclusive.

Use ISO 3166 codes for countries. To indicate everywhere in the world, set to EARTH .

releasedEvent.startDate

Date or DateTime

Recommended- Required for ExclusiveEvent - The start date of the entity's publication.

For a PublicationEvent , this denotes the initial release date of this entity, such as the date a movie was first released in theaters.

For ExclusiveEvent and FeaturedEvent , this represents the start date of when the entity is exclusive or featured.

releasedEvent.endDate

Date or DateTime

Recommended- Required for ExclusiveEvent - This is only applicable to the ExclusiveEvent and FeaturedEvent types.

For ExclusiveEvent , this represents the date when the rights to the content expire.

For FeaturedEvent , this represents the last date when the provider features the entity.

If the content is perpetually exclusive or featured, set the endDate to 20 years from the current date.

releasedEvent.publishedBy

Organization or Person

Optional- The organization or person that published this entity.

description

Text

Highly Recommended Why? A synopsis of the movie. Plot synopses are preferred to factual summaries. 300-character limit.

Use an array to mark up the description in multiple languages. See the Multiple regions and languages example.

duration

Duration

Runtime of the movie in ISO 8601 format . Please use the format: "PT00H00M".

director

Person

Highly Recommended Why? The director(s) of the movie.

actor

Person

Highly Recommended Why? The cast member(s) of the movie.

producer

Organization or Person

Highly Recommended Why? The producer(s) of the movie.

image

ImageObject

Required for Google TV- The images related to the Movie. For more details on the required and optional properties to include with image , see Image properties .

trailer.description

Text

The description of the trailer. See the Trailer example.

trailer.inLanguage

Text

Highly RecommendedThe language of the trailer in BCP 47 format .

trailer.url

URL

A URL of a trailer hosted publicly and uploaded by respective production studios or authorized sources.

trailer.regionsAllowed

Place

The regions where the media is allowed. If not specified, then it’s assumed to be allowed everywhere. Specify the countries in ISO 3166 format .

identifier

PropertyValue

Highly Recommended Why? - External or other ID that unambiguously identifies this entity. Multiple identifiers are allowed. See the Identifier properties section for details.

review

Review

Review ratings for the Movie

review.reviewRating

Rating

Required if review is provided.This is used to specify the rating given in the review.

contentRating

Text or Rating

Required for adult content, highly recommended otherwise Why? - Overall content rating. If the content rating is given in the form of a text string, two variations are accepted:

The rating agency prepended to the rating with a whitespace in between. For example, a "PG-13" rating from agency "MPAA" in the U.S. should be described as "MPAA PG-13". See the list of agencies .
A value of "RATING NOT KNOWN" (case insensitive) to indicate you don't know the rating for the Movie.

contentRating.author

Organization

Required if contentRating uses Rating - The name of the rating agency.

contentRating.ratingValue

Text

Required if contentRating uses Rating - The value of the rating.

contentRating.advisoryCode

Text

The advisory code for the content. Accepted values include D, FV, L, S, and V. D = Dialogue, FV = Fantasy Violence , L = Language, S = Sexual Content, V = Violence.

popularityScore

PopularityScoreSpecification

Highly Recommended Why? A score that Google uses, plus other signals, to determine which media to play for users. This score represents the popularity of the content in relation to other content in your catalog; therefore, the score's scale needs to be consistent across your feeds, among all the entities in your catalog. By default, an entity's popularity score is set to 0.

popularityScore.@type

Text

Always set to PopularityScoreSpecification .

popularityScore.value

Number

A non-negative numeric value that indicates the popularity of the entity; a higher score means higher popularity.

popularityScore.eligibleRegion

Country

Region(s) where this popularity score is applicable. If the popularity score is globally applicable, set to EARTH . By default, this property is set to EARTH .
Note: Locale-specific popularity takes precedence over global (EARTH) popularity

category

Text

Required if applicable- Populate this property if the entity is a Movie variant. Set category to any of the following:

Home Release : A version sold or rented for home viewing.
Theatrical Release : A version released in theaters.
International Release : A version edited to release internationally.
Remastered : A version whose images, sound, or both are improved to a more up-to-date standard.
Unrated : A version that isn't screened by the MPAA or a similar agency.
Director Cut : A version that represents the director's own approved edit.
Extended Cut : A version that's longer than the theatrical release.

workExample

Movie

Specifies the variants of the film. Include this property in the main Movie entity, not the Movie entities for the variant versions.

workExample.@id

URL

For Movie variants, this property provides the @id of the Movie entity that this is a variant of.

workExample.@type

Text

Required- Always set to Movie . This can be represented as an array for a Movie with multiple variants.

workExample.@id

URL

Required- The @id of the Movie variant.

workExample.name

Text

Required- The name of the Movie variant.

workExample.category

Text

Required- The type of film variant of a particular version. Set the category to any of the following:

Home Release : A version sold or rented for home viewing.
Theatrical Release : A version released in theaters.
International Release : A version edited to release internationally.
Remastered : A version whose images, sound, or both are improved to a more up-to-date standard.
Unrated : A version that isn't screened by the MPAA or a similar agency.
Director Cut : A version that represents the director's own approved edit.
Extended Cut : A version that's longer than the theatrical release.

Example

Main movie

A movie with an extended cut variant.

  { 
  
 "@context" 
 : 
  
 [ 
 "http://schema.org" 
 , 
  
 { 
 "@language" 
 : 
  
 "en" 
 }], 
  
 "@type" 
 : 
  
 "Movie" 
 , 
  
 "@id" 
 : 
  
 "http://www.example.com/my_favorite_movie" 
 , 
  
 "url" 
 : 
  
 "http://www.example.com/my_favorite_movie" 
 , 
  
 "name" 
 : 
  
 "My Favorite Movie" 
 , 
  
 "potentialAction" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "WatchAction" 
 , 
  
 "target" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "EntryPoint" 
 , 
  
 "urlTemplate" 
 : 
  
 "http://www.example.com/my_favorite_movie?autoplay=true" 
 , 
  
 "inLanguage" 
 : 
  
 "en" 
 , 
  
 "actionPlatform" 
 : 
  
 [ 
  
 "http://schema.org/DesktopWebPlatform" 
 , 
  
 "http://schema.org/MobileWebPlatform" 
 , 
  
 "http://schema.org/AndroidPlatform" 
 , 
  
 "http://schema.org/AndroidTVPlatform" 
 , 
  
 "http://schema.org/IOSPlatform" 
 , 
  
 "http://schema.googleapis.com/GoogleVideoCast" 
  
 ] 
  
 }, 
  
 "actionAccessibilityRequirement" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "ActionAccessSpecification" 
 , 
  
 "category" 
 : 
  
 "subscription" 
 , 
  
 "availabilityStarts" 
 : 
  
 "2018-07-21T10:35:29Z" 
 , 
  
 "availabilityEnds" 
 : 
  
 "2019-10-21T10:35:29Z" 
 , 
  
 "requiresSubscription" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "MediaSubscription" 
 , 
  
 "name" 
 : 
  
 "Example Package" 
 , 
  
 "commonTier" 
 : 
  
 true 
 , 
  
 "@id" 
 : 
  
 "https://example.com/package/example" 
  
 }, 
  
 "eligibleRegion" 
 : 
  
 [ 
  
 { 
  
 "@type" 
 : 
  
 "Country" 
 , 
  
 "name" 
 : 
  
 "US" 
  
 }, 
  
 { 
  
 "@type" 
 : 
  
 "Country" 
 , 
  
 "name" 
 : 
  
 "CA" 
  
 } 
  
 ] 
  
 } 
  
 }, 
  
 "sameAs" 
 : 
  
 "https://en.wikipedia.org/wiki/my_favorite_movie" 
 , 
  
 "contentRating" 
 : 
  
 "RATING NOT KNOWN" 
 , 
  
 "releasedEvent" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "PublicationEvent" 
 , 
  
 "startDate" 
 : 
  
 "2008-01-20" 
 , 
  
 "location" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Country" 
 , 
  
 "name" 
 : 
  
 "US" 
  
 } 
  
 }, 
  
 "popularityScore" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "PopularityScoreSpecification" 
 , 
  
 "value" 
 : 
  
 78 
 , 
  
 "eligibleRegion" 
 : 
  
 [ 
  
 { 
  
 "@type" 
 : 
  
 "Country" 
 , 
  
 "name" 
 : 
  
 "US" 
  
 }, 
  
 { 
  
 "@type" 
 : 
  
 "Country" 
 , 
  
 "name" 
 : 
  
 "CA" 
  
 } 
  
 ] 
  
 }, 
  
 "description" 
 : 
  
 "This is my favorite movie." 
 , 
  
 "actor" 
 : 
  
 [ 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "John Doe" 
 , 
  
 "sameAs" 
 : 
  
 "https://en.wikipedia.org/wiki/John_Doe" 
  
 }, 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "Jane Doe" 
 , 
  
 "sameAs" 
 : 
  
 "https://en.wikipedia.org/wiki/Jane_Doe" 
  
 } 
  
 ], 
  
 "identifier" 
 : 
  
 [ 
  
 { 
  
 "@type" 
 : 
  
 "PropertyValue" 
 , 
  
 "propertyID" 
 : 
  
 "IMDB_ID" 
 , 
  
 "value" 
 : 
  
 "tt0123456" 
  
 } 
  
 ], 
  
 "workExample" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Movie" 
 , 
  
 "@id" 
 : 
  
 "http://www.example.com/my_favorite_movie_extended_cut" 
 , 
  
 "name" 
 : 
  
 "My Favorite Movie Extended Cut" 
  
 "category" 
 : 
  
 "Extended Cut" 
  
 } 
 }

Extended cut variant

The extended cut version of the main movie.

  { 
  
 "@context" 
 : 
  
 [ 
 "http://schema.org" 
 , 
  
 { 
 "@language" 
 : 
  
 "en" 
 }], 
  
 "@type" 
 : 
  
 "Movie" 
 , 
  
 "@id" 
 : 
  
 "http://www.example.com/my_favorite_movie_extended_cut" 
 , 
  
 "url" 
 : 
  
 "http://www.example.com/my_favorite_movie_extended_cut" 
 , 
  
 "name" 
 : 
  
 "My Favorite Movie Extended Cut" 
 , 
  
 "potentialAction" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "WatchAction" 
 , 
  
 "target" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "EntryPoint" 
 , 
  
 "urlTemplate" 
 : 
  
 "http://www.example.com/my_favorite_movie_extended_cut?autoplay=true" 
 , 
  
 "inLanguage" 
 : 
  
 "en" 
 , 
  
 "actionPlatform" 
 : 
  
 [ 
  
 "http://schema.org/DesktopWebPlatform" 
 , 
  
 "http://schema.org/MobileWebPlatform" 
 , 
  
 "http://schema.org/AndroidPlatform" 
 , 
  
 "http://schema.org/AndroidTVPlatform" 
 , 
  
 "http://schema.org/IOSPlatform" 
 , 
  
 "http://schema.googleapis.com/GoogleVideoCast" 
  
 ] 
  
 }, 
  
 "actionAccessibilityRequirement" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "ActionAccessSpecification" 
 , 
  
 "category" 
 : 
  
 "subscription" 
 , 
  
 "availabilityStarts" 
 : 
  
 "2018-07-21T10:35:29Z" 
 , 
  
 "availabilityEnds" 
 : 
  
 "2019-10-21T10:35:29Z" 
 , 
  
 "requiresSubscription" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "MediaSubscription" 
 , 
  
 "name" 
 : 
  
 "Example Package" 
 , 
  
 "commonTier" 
 : 
  
 true 
 , 
  
 "@id" 
 : 
  
 "http://www.example.com/example_package" 
 , 
  
 "identifier" 
 : 
  
 "example.com:example_package" 
  
 }, 
  
 "eligibleRegion" 
 : 
  
 [ 
  
 { 
  
 "@type" 
 : 
  
 "Country" 
 , 
  
 "name" 
 : 
  
 "US" 
  
 }, 
  
 { 
  
 "@type" 
 : 
  
 "Country" 
 , 
  
 "name" 
 : 
  
 "CA" 
  
 } 
  
 ] 
  
 } 
  
 }, 
  
 "sameAs" 
 : 
  
 "https://en.wikipedia.org/wiki/my_favorite_movie_extended_cut" 
 , 
  
 "contentRating" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Rating" 
 , 
  
 "author" 
 : 
  
 "MPAA" 
 , 
  
 "ratingValue" 
 : 
  
 "R" 
 , 
  
 "advisoryCode" 
 : 
  
 "FV" 
  
 }, 
  
 "releasedEvent" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "PublicationEvent" 
 , 
  
 "startDate" 
 : 
  
 "2008-01-20" 
 , 
  
 "location" 
 : 
  
 { 
  
 "@type" 
 : 
  
 "Country" 
 , 
  
 "name" 
 : 
  
 "US" 
  
 } 
  
 }, 
  
 "description" 
 : 
  
 "This is the extended cut of my favorite movie." 
 , 
  
 "actor" 
 : 
  
 [ 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "John Doe" 
 , 
  
 "sameAs" 
 : 
  
 "https://en.wikipedia.org/wiki/John_Doe" 
  
 }, 
  
 { 
  
 "@type" 
 : 
  
 "Person" 
 , 
  
 "name" 
 : 
  
 "Jane Doe" 
 , 
  
 "sameAs" 
 : 
  
 "https://en.wikipedia.org/wiki/Jane_Doe" 
  
 } 
  
 ], 
  
 "identifier" 
 : 
  
 [ 
  
 { 
  
 "@type" 
 : 
  
 "PropertyValue" 
 , 
  
 "propertyID" 
 : 
  
 "IMDB_ID" 
 , 
  
 "value" 
 : 
  
 "tt0123456" 
  
 } 
  
 ], 
  
 "exampleOfWork" 
 : 
  
 { 
  
 "@id" 
 : 
  
 "http://www.example.com/my_favorite_movie" 
 , 
  
 } 
  
 "category" 
 : 
  
 "Extended Cut" 
 }

Check out the following pages for the topics related to these properties:

Content markup properties of movies Stay organized with collections Save and categorize content based on your preferences.

Page Summary

Specification table

Example

Main movie

Extended cut variant

Related pages

Content markup properties of movies