enum CostType (v202502)

  • CostType describes the LineItem actions that are billable.

  • CPA (Cost per action) is read only as of February 22, 2024 due to Spotlight deprecation.

  • Other cost types include CPC (Cost per click), CPD (Cost per day), CPM (Cost per thousand impressions), VCPM (Cost per thousand Active View viewable impressions), and CPM_IN_TARGET (Cost per thousand in-target impressions).

  • Each CostType is associated with specific LineItemType values.

  • UNKNOWN is returned when the actual value is not exposed by the requested API version.

Describes the LineItem actions that are billable.


Namespace
https://www.google.com/apis/ads/publisher/v202502
Enumeration
Description
CPA
Starting February 22, 2024 the CPA CostType will be read only as part of Spotlight deprecation, learn more .

Cost per action. The LineItem.lineItemType must be one of:

VCPM
Cost per thousand Active View viewable impressions. The LineItem.lineItemType must be LineItemType.STANDARD .
CPM_IN_TARGET
Cost per thousand in-target impressions. The LineItem.lineItemType must be LineItemType.STANDARD .
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.
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