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Upgrading to GMA Next-Gen SDK
for Android offers the following benefits:
-
Faster performance:
- Up to 27% faster ad request latency for banner ads than the previous
version. †
- Smaller size on device than the previous SDK.
- Starts in the background to minimize impact on app startup.
-
Enhanced stability: GMA Next-Gen SDK
removes remote procedure calls
(RPCs), which reduces latency and decreases crash risk due to process
communication failures.
-
Built for Kotlin and Java: GMA Next-Gen SDK
is built in Kotlin, and
provides accessible APIs in Kotlin and Java.
-
Supports all ad formats: Supports all existing Google Mobile Ads
formats. For details, see Select an ad format
.
†
Source: Google internal data, latency measurement for
banner ads, Google Mobile Ads SDK versus GMA Next-Gen SDK
, August 21,
2025 to September 3, 2025.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License
, and code samples are licensed under the Apache 2.0 License
. For details, see the Google Developers Site Policies
. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-12-22 UTC.
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