Privacy strategies

    Select platform: Android iOS Unity

    For key considerations when preparing your app for iOS privacy changes, see Privacy strategies for iOS .

    Enable SKAdNetwork to track conversions

    Prerequisites: Google Mobile Ads SDK 7.64.0 or higher

    The Google Mobile Ads SDK supports conversion tracking using Apple's SKAdNetwork , which lets Google and participating third-party buyers attribute an app install even when the IDFA is not available.

    To enable this capability, update the SKAdNetworkItems key with an additional dictionary that defines Google and participating third-party buyers' SKAdNetworkIdentifier values in your Info.plist .

    The following example includes Google ( cstr6suwn9.skadnetwork ) and select additional buyer SKAdNetwork identifiers that have been provided to Google. Google is committed to updating this list to include additional buyers and to working with the industry on solutions to share SKAdNetworkIdentifier values more broadly. This page contains the latest updates.

     <key>SKAdNetworkItems</key>
<array>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>cstr6suwn9.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>4fzdc2evr5.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>2fnua5tdw4.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>ydx93a7ass.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>p78axxw29g.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>v72qych5uu.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>ludvb6z3bs.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>cp8zw746q7.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>3sh42y64q3.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>c6k4g5qg8m.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>s39g8k73mm.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>3qy4746246.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>f38h382jlk.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>hs6bdukanm.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>mlmmfzh3r3.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>v4nxqhlyqp.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>wzmmz9fp6w.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>su67r6k2v3.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>yclnxrl5pm.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>t38b2kh725.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>7ug5zh24hu.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>gta9lk7p23.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>vutu7akeur.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>y5ghdn5j9k.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>v9wttpbfk9.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>n38lu8286q.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>47vhws6wlr.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>kbd757ywx3.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>9t245vhmpl.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>a2p9lx4jpn.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>22mmun2rn5.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>44jx6755aq.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>k674qkevps.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>4468km3ulz.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>2u9pt9hc89.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>8s468mfl3y.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>klf5c3l5u5.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>ppxm28t8ap.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>kbmxgpxpgc.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>uw77j35x4d.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>578prtvx9j.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>4dzt52r2t5.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>tl55sbb4fm.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>c3frkrj4fj.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>e5fvkxwrpn.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>8c4e2ghe7u.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>3rd42ekr43.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>97r2b46745.skadnetwork</string>  
</dict>  
<dict>  
<key>SKAdNetworkIdentifier</key>  
<string>3qcr597p9d.skadnetwork</string>  
</dict>
</array>

    Mediation

    If you use mediation , check each ad network partner's documentation for any additional SKAdNetworkIdentifier values they require.

    For unlisted ad sources, reach out to your account team for their required SKAdNetworkIdentifier values.

    Request App Tracking Transparency authorization

    Prerequisites: Google Mobile Ads SDK 7.64.0 or higher

    To display the App Tracking Transparency authorization request for accessing the IDFA, update your Info.plist to add the NSUserTrackingUsageDescription key with a custom message describing your usage. Here is an example description text:

     <key>NSUserTrackingUsageDescription</key>
<string>This  
identifier  
will  
be  
used  
to  
deliver  
personalized  
ads  
to  
you.</string>

    The usage description appears in the App Tracking Transparency dialog:

    To present the authorization request, call requestTrackingAuthorizationWithCompletionHandler: . We recommend waiting for the completion callback prior to loading ads so that if the user grants the App Tracking Transparency permission, the Google Mobile Ads SDK can use the IDFA in ad requests.

    Swift

      @ 
 available 
 ( 
 iOS 
  
 14 
 , 
  
 * 
 ) 
 private 
  
 func 
  
 requestIDFA 
 () 
  
 { 
  
 ATTrackingManager 
 . 
 requestTrackingAuthorization 
  
 { 
  
 status 
  
 in 
  
 // Tracking authorization completed. Start loading ads here. 
  
 } 
 } 
 
      ATTSnippets 
 . 
 swift

    Objective-C

      - 
 ( 
 void 
 ) 
 requestIDFA 
  
 { 
  
 if 
  
 (@ 
 available 
 ( 
 iOS 
  
 14 
 , 
  
 * 
 )) 
  
 { 
  
 [ 
 ATTrackingManager 
  
 requestTrackingAuthorizationWithCompletionHandler 
 :^ 
 ( 
  
 ATTrackingManagerAuthorizationStatus 
  
 status 
 ){ 
  
 // Tracking authorization completed. Start loading ads here. 
  
 }]; 
  
 } 
 } 
 
      ATTSnippets 
 . 
 m

    For more information about the possible status values, see ATTrackingManager.AuthorizationStatus .

    SKOverlay

    Prerequisites: Google Mobile Ads SDK 8.5.0 or higher

    SKOverlay presents a recommended app as an overlay on top of an ad, so users can install it without leaving your app.

    If you use Google Mobile Ads SDK 8.5.0 or higher, you don't need to take any action to enable SKOverlay for your app. When there is a positive performance benefit for users and advertisers, ads are automatically enhanced with SKOverlay.

    App-Bound Domains

    In June 2020, Apple introduced App-Bound Domains as an opt-in feature for developers to limit the domains for all WKWebView in an app to 10 or fewer, through the WKAppBoundDomains Info.plist key.

    If you add the WKAppBoundDomains key to your Info.plist file, Google Mobile Ads SDK might fail to load ads.

    Publisher first-party ID, formerly known as same app key

    Prerequisites: Google Mobile Ads SDK 8.3.0 or higher

    The Google Mobile Ads SDK introduced Publisher first-party ID , formerly known as same app key to help you deliver more relevant and personalized ads by using data collected from your apps.

    Publisher first-party ID is enabled by default, but you can disable it using the following method.

    Swift

      // Disables Publisher first-party ID, formerly known as same app key. 
 MobileAds 
 . 
 shared 
 . 
 requestConfiguration 
 . 
 setPublisherFirstPartyIDEnabled 
 ( 
 false 
 ) 
 
      RequestConfigurationSnippets 
 . 
 swift

    Objective-C

      // Disables Publisher first-party ID, formerly known as same app key. 
 [ 
 GADMobileAds 
 . 
 sharedInstance 
 . 
 requestConfiguration 
  
 setPublisherFirstPartyIDEnabled 
 : 
 NO 
 ]; 
 
      RequestConfigurationSnippets 
 . 
 m
    Design a Mobile Site
    View Site in Mobile | Classic
    Share by: