Privacy strategies

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android .

Publisher first-party ID, formerly known as same app key

Prerequisites: Google Mobile Ads SDK 21.4.0 or higher

The Google Mobile Ads SDK introduced Publisher first-party ID , formerly known as same app key to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

  // Disables Publisher first-party ID, formerly known as same app key. 
 MobileAds 
 . 
 putPublisherFirstPartyIdEnabled 
 ( 
 false 
 ) 
 

  // Disables Publisher first-party ID, formerly known as same app key. 
 MobileAds 
 . 
 putPublisherFirstPartyIdEnabled 
 ( 
 false 
 );