Auction packages

You can use the auctionPackages resource to do the following:

• View subscribed auction packages .
• Subscribe buyers and clients .
• Unsubscribe buyers and clients .

You can’t use the Marketplace API to create new auction packages, or view their targeting details. You can create auction packages and configure targeting in the Authorized Buyers Marketplace UI .

When you subscribe a buyer or client to an auction package, you receive Real-time Bidding bid requests based on a combination of your pretargeting configurations , and the targeting details in the auction package.

Unlike pretargeting configurations, auction packages don't impact the number of bid requests you receive. Bid requests for auction packages are a subset of the total requests you receive based on your pretargeting configuration.

In bid requests, auction packages are identified similarly to deals with either of the following fields:

• Google: BidRequest.adslot[].matching_ad_data[].direct_deal[].direct_deal_id
• OpenRTB: BidRequest.imp[].pmp.deals[].id

The preceding fields are populated with the auction package resource ID found in the auction package's name .

Auction packages are different from deals in the following ways:

• Auction packages are targeting that can be shared between buyers and clients.
• Auction packages don’t involve negotiation between a buyer and publisher, and are in effect after a buyer or client subscribes to them.
• Bids for auction packages directly compete on the open auction.