Page Summary
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The Display & Video 360 API is a programmatic interface for managing Display & Video 360 resources and user access.
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It works by sending HTTP requests to retrieve, create, or update resources, using OAuth 2.0 for authentication.
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The API allows for actions like setting up advertisers and campaigns, managing targeting, building custom bidding algorithms, and uploading creative assets.
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It is designed for teams managing a large number of resources who want to automate parts of their workflow.
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Structured Data Files and the Display & Video 360 API BigQuery Connector can be used in conjunction with the API.
The Display & Video 360 API is a programmatic interface for the Display & Video 360 platform. It offers a suite of services and methods for retrieving, creating, and updating Display & Video 360 resources, and managing Display & Video 360 user access for your partners and advertisers.
See the user guides and reference documentation for Display & Video 360 API for more information.
How does it work?
Your team can use the Display & Video 360 API by sending HTTP requests. Each individual request executes an action, such as retrieving, creating, or updating one or more resources. The API provides client libraries in a variety of programming languages to help format and execute these requests.
The API uses OAuth 2.0 to authenticate requests. Credentials for authentication are generated under a Google Cloud Platform (GCP) project . You can read more about this in the Display & Video 360 API Getting Started guide .
Live API versions are occasionally updated, and new versions are released roughly once a year. Earlier versions are deprecated and later sunset after new versions are released.
What can it do?
Using Display & Video 360 API, your team can do the following actions programmatically by making one or more subsequent requests:
- Set up new advertisers, campaigns, insertion orders and line items.
- Manage targeting resources such as channels, location lists, or Customer Match audiences.
- Build and assign custom bidding algorithms.
- Upload media assets and build creative resources.
- Retrieve and QA existing resources in bulk and update as needed.
- Create new users and manage their access to Display & Video 360 partners or advertisers.
- Generate and download Structured Data Files.
Who is it built for?
Integrating with the Display & Video 360 API is ideal for teams that manage a significant number of Display & Video 360 resources and want to automate parts of their workflow.
Given the broad feature set, API integration can optimize work at multiple levels of Display & Video 360 interaction, from the creation of line items to the management of Customer Match audiences. Since it doesn't support creating or updating YouTube & Partners resources, teams requiring this feature should consider a combined integration with Display & Video 360 API and Structured Data Files .
Teams will need some engineering resources to build and support an API integration.
What products work with it?
Structured Data Files can be downloaded using the Display & Video 360 API. You can create and update YouTube & Partners resources using Structured Data Files by manually uploading files in the Display & Video 360 interface. A combined integration of these two tools can help your team to manage their entire suite of line items.
Display & Video 360 API BigQuery Connector can be used to retrieve Display & Video 360 resources in Display & Video 360 API format and import them directly into BigQuery . Using the BigQuery connector can automate resource retrieval so that you only use Display & Video 360 API to create, update, or delete resources.
