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Best practices for ecommerce sites in Google Search
A critical challenge for any ecommerce website is being discovered in Search. Acquiring customers and
building a relationship with them is an important driver of business growth, and Google can
help shoppers discover your site at each stage in the shopping journey.
This set of guides is for developers who are building websites and that want to ensure that the site
works well with Google and follows SEO best practices. The focus is on online commerce sites (ecommerce), but many of the
points are equally relevant to sites that list products that are only available at brick and
mortar stores. When you share your ecommerce data and site structure with Google, Google can
more easily find and parse your content, which allows your content to show up in Google Search
and other Google surfaces. This can help shoppers find your site and products.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[],["Ecommerce sites should focus on sharing data and site structure with Google to enhance discoverability. Key actions include: using structured data to clarify content meaning, choosing the right method to share product data, and designing an effective URL structure. Strategically launching a new site, writing quality reviews, and understanding UX patterns, especially pagination, are also important. Building an easy to navigate website will help Google understand your website and what content is most important.\n"]]
