Formats in the Search Ads 360 Reporting API

  • Search Ads 360 API request formats vary depending on whether you're searching or requesting specific entities.

  • Searches utilize the Search Ads 360 Query Language and the SearchAds360Service for customized results.

  • Responses from SearchAds360Service include a SearchAds360Row for each matching entity, containing only the requested fields.

  • Requests for specific entities return all fields for that entity, and customer IDs must be provided as 10-digit numbers without dashes.

Request format

The request format depends on the type of request you make.

You can customize your search output by defining a search query to suit your needs. The Search Ads 360 Query Language allows you to search all resources for a list of entities that match a specific set of criteria. All requests, regardless of the entity type, are made against the SearchAds360Service . See Create search reports and Search Ads 360 Query Language to learn more.

Response format

The fields populated in the response depend on the service you use:

SearchAds360Service
The response includes one SearchAds360Row object for each entity that matches your search parameters. Each row contains one object, for example, a campaign, and includes only the fields you request in your query.
Specific services
You can only request one entity at a time by resource name. The response includes all fields for that entity.

Customer ID format

In the new API, you must specify your Customer ID as a 10-digit number ( XXXXXXXXXX ) without dashes.

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