The previous Search Ads 360 Reporting API is decommissioned. You can now create your reports using the new Search Ads 360 Reporting API .

Note that the get and getByCustomerId methods in the Search Ads 360 Conversion API are being deprecated in Q3 2025. To continue accessing conversion data, you must create a report using the conversion resource using the new Search Ads 360 Reporting API. See more details here.

The remaining Search Ads 360 Conversion API functions will continue to be supported.

API Reference

AI-generated Key Takeaways

This API reference is organized by resource type, with each type having one or more data representations and methods.
The available resource types are Conversion, Reports, and SavedColumns.
Conversion resource allows you to retrieve, insert, update, and manage the availability of conversions in DoubleClick Search.
Reports resource provides functionality to download a CSV file containing ID mappings between previous and new Search Ads 360 for a given advertiser.

This API reference is organized by resource type. Each resource type has one or more data representations and one or more methods.

Conversion

For Conversion Resource details, see the resource representation page.

Method

HTTP request

Description

URIs relative to https://www.googleapis.com/doubleclicksearch/v2, unless otherwise noted

get

GET  /agency/ agencyId 
/advertiser/ advertiserId 
/engine/ engineAccountId 
/conversion

Retrieves a list of conversions from a DoubleClick Search engine account.

Required query parameters: endDate , rowCount , startDate , startRow

getByCustomerId

GET  /customer/ customerId 
/conversion

Retrieves a list of conversions from a DoubleClick Search engine account using a new Search Ads 360 customer ID.

Required query parameters: endDate , rowCount , startDate , startRow

insert

POST /conversion

Inserts a batch of new conversions into DoubleClick Search.

update

PUT /conversion

Updates a batch of conversions in DoubleClick Search.

updateAvailability

POST /conversion/updateAvailability

Updates the availabilities of a batch of floodlight activities in DoubleClick Search.

Reports