Access Premium reporting (Beta)

To gain deeper insights and support your decision making, you can add Premium reportingto your Ad Manager network.

Premium reporting adds more capabilities to Ad Manager reporting, analytics, and insights features. These currently include "Enhanced key-values" reporting and "Time zone" reporting.

Premium reporting is available to publishers with an active billing setup .

To learn more, jump to a section of the article:

• Turn on Premium reporting
• About reporting on Enhanced key-values
• About reporting on time zones

Turn on premium reporting

You can turn on Premium reporting in Advanced features . Review the following details for activation and billing.

Activation

1. Sign in to Google Ad Manager.
2. Click Adminand then Advanced features.
3. Locate "Premium reporting experience," and review the associated rates. 
   
4. Under "Status," turn on the switch for the Premium reporting experience. 
   You can turn off Premium reporting at any time by turning off the switch.
5. Review and accept the terms and conditions. 
   Note: Be sure to review pricing when accepting the terms in Advanced Features.

Billing and pricing

Premium reporting requires an active billing setup . Once Premium reporting is activated in Advanced features , your network will be billed monthly based on CPM for impressions. Depending on your monthly impression volume, you will be charged either the monthly minimum, calculated CPM rate, or monthly maximum fee. 

Billing is not prorated by date of activation. If Premium reporting is turned off, you’ll be billed for the month’s usage; however, you can continue using it for the remainder of the billed month. 

About reporting on Enhanced key-values

Benefits

For a comprehensive view of your data, you can report on all key-values. Key-value reporting helps you:

• Identify high-performing micro-segments: Discover the precise key-value combinations that drive the highest CPMs and engagement, enabling more targeted and effective advertising strategies.
• Optimize inventory allocation: Make data-driven decisions on how to structure and price your inventory based on the true performance of granular segments.
• Enhance troubleshooting and issue resolution: Pinpoint underperforming or unexpected results by drilling down into specific key-value combinations.
• Streamline your workflow: Access the insights directly in Ad Manager reporting, eliminating the need for complex data exports and manual analysis.

In your reports

Once set up, you can follow these steps in a report:

1. Sign in to Google Ad Manager.
2. Click Reportingand then Interactive reports.  
3. Create a new report or open an existing report. 
   Learn more about creating a report .
4. In your report, include any key under the "Enhanced key-value dimensions" category.
   For complete details, visit Report on targeting keys . 

About reporting on time zones

Benefits

For greater visibility into global performance, you can run reports in all time zones. Reviewing time zone data can provide regional insights, and help you align your strategy with local businesses and audience activity.

• Accurate regional performance assessment: Gain a true understanding of how your campaigns are performing in specific time zones, leading to more informed optimization decisions.
• Improved campaign targeting and scheduling: Fine-tune your targeting and ad scheduling based on localized performance data, maximizing impact and minimizing wasted impressions.
• Simplified global reporting and analysis: Consolidate and analyze data from various regions, gaining a holistic view of your global advertising efforts.

In your reports

After activating the Premium reporting experience, you can select time zones in your reports as follows:

1. Sign in to Google Ad Manager.
2. Click Reportingand then Interactive reports.  
3. Create a new report or open an existing report. 
   Learn more about creating a report . 
4. Under "Time zone," click and select a time zone.