There are two currency settings available in Ad Manager: network and secondary . Your network currency is the default setting used for all your reporting and account defaults. Secondary currencies allow Ad Manager 360 users to set individual line item pricing in different currencies.
This article describes how Google Ad Manager uses the network currency for line item delivery and revenue reporting, and also explains secondary currencies, which allow for pricing in multiple currencies at the line item or proposal level.
On this page
- Before you begin
- Network currency
- Secondary currencies
- Add or remove secondary currencies
- About secondary currency conversion
- FAQs
Before you begin
Requires user roles and permissions
If you're unable to access certain settings or features related to currency or network settings, it might be due to your user role. Access to these areas often requires:
- Users with the "Administrator" permissions .
- Users with a custom role with equivalent privileges.
If you believe you need broader access, contact your Ad Manager network administrator.
Network currency
When your network is created, the currency is set. Once you've created any orders, the network currency is fixed and cannot be changed.
Ad Manager uses your network currency in two ways:
- Line item delivery:For some line item types, price is one of the factors that Ad Manager takes into account when choosing which line item to serve. For these line items, Ad Manager tries to serve the line items that will generate the most revenue for your network. Learn more about line item delivery priorities .
- Revenue reporting
:Reports show you how much revenue your line items and orders have generated. Note: Revenue reporting is only displayed in your network currency.
Secondary currencies
Only available in Google Ad Manager 360 and networks with Programmatic Direct.
Secondary currencies are useful if you sell inventory in more than one currency. Traffickers or sales planners are then able to enter pricing information in the currency that is being negotiated.
- Line items— Set currency for the line item when creating it. Once the line item has been saved, currency is fixed and cannot be changed. Each line item in an order can use a different currency.
- Proposal line items — Proposal line items are a feature of Programmatic Direct . Set currency for the proposal . All proposal line items must use the currency set under their proposal. You can change the currency for a proposal until you send it to the buyer for the first time. After sending the proposal to the buyer, the currency is fixed and cannot be changed. Learn more about Programmatic Direct .
Support for secondary currencies
Cost-per-day (CPD) line items now support secondary currencies. The currency conversion is based on the conversion rate on the day that the impression served.
Only line items that use your network’s primary currency are included in an order’s "Total projected value." This means that if you apply a secondary currency to a line item, that line item is excluded from the "Total projected value" of the order.
"Total Projected Value" will not project revenue for Sponsorship Line Items that use a CPM rate.
Add or remove secondary currencies
Add secondary currencies to your network
- Sign in to Google Ad Manager.
- Click Admin, then Global settings, and then Network settings .
- Click in the "Secondary currencies" field to search for and select the currencies you want to add.
- Click Save. The currencies are now available for any new line items.
Remove secondary currencies
You can delete a secondary currency. Line items that have already been set up with the secondary currency will continue to use it. However, once a secondary currency has been removed, you can't create any new line items using that secondary currency.
- Sign in to Google Ad Manager.
- Click Admin, then Global settings, and then Network settings .
- In the "Secondary currencies" field, click the Xicon next to each currency you want to remove.
- Click Save. Those currencies are no longer available for any new line items.
About secondary currency conversion
Ad Manager automatically converts secondary currency amounts into your network default currency. Ad Manager currency conversion rates are updated frequently throughout the day.
How currency conversion works
When an ad request is received, Ad Manager uses the latest conversion rate to determine the price of each line item in the network default currency. The converted value enables your line items to compete on price, even if they've been set up in different currencies.
Reporting data is also converted to your network default currency. The values are based on the conversion rate at the time of delivery.
Example
You have two ads competing for the same slot. Your network's main currency is US dollars , but one ad is priced in euros .
- Ad A: Paying $4.00 CPM
- Ad B: Paying €3.00 CPM
Ad Manager converts the euro price to dollars in real-time to see which is higher.
- Morning (high rate): The exchange rate makes €3 = $4.02 .
- Result: Ad B wins because $4.02 is higher than $4.00.
- Afternoon (low rate): The exchange rate drops, making €3 = $3.98 .
- Result: Ad A wins because $4.00 is higher than $3.98.
Key takeaway Even if the bid price doesn't change, the winning ad can shift based on the current exchange rate. Revenue is always recorded in your network's default currency (US dollars).
