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Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive .
Traffic and deliver ads
European Union (EU) Political Ads creative-level self-declaration field
You must declare if you intend to run EU political advertising on reservation creatives via a new creative-level "Creative contains EU political content" checkbox. If you declare "Yes" by checking the box, the creative will be blocked from serving in the EU. This update reflects the new EU political ads policy , which comes into effect in late September.
Ineligible bids submitted to Open Auction
Currently, Private Auction bids that are ineligible (for example, because of publisher rules on creative size) are allowed to transact via Open Auction to maximize the chance of winning. Starting September 15, 2025, ineligible Private Auction bids will no longer be submitted to Open Auction.
Amazon wrapper for header bidding trafficking
Amazon wrapper support for header bidding trafficking is now generally available for Ad Manager 360. Header bidding trafficking for Amazon uses Google Publisher Tags (GPT) along with a CSV mapping process to integrate Amazon's header bidding demand. To learn more, visit Header bidding trafficking with the Amazon wrapper .
Report and optimize
Monthly revenue summary workspace
The Monthly revenue summary workspace is now generally available. This workspace provides revenue insights across Google-monetized demand channels, including Ad server, Ad Exchange, Open Bidding, and SDK Bidding. The Monthly revenue summary applies predefined dimensions, metrics, and filters to generate overview charts and detailed breakdowns. Note that the data shown is estimated revenue data from reporting. For more details, visit Using your Monthly revenue summary workspace .
Optimizations for your network
The new Optimization tips for Google Ad Manager
page highlights revenue opportunities customized for your network. You may see opportunities for expert-guided consultations, self-guided optimizations, or general suggestions for increasing revenue. Check often to find new strategies and tailored insights.
New format opportunities to optimize revenue
We've launched five new Opportunities in Ad Manager designed to help you instantly optimize revenue through better ad formats. Opportunities are data-driven suggestions within Ad Manager that project revenue impact before a change is implemented. To learn more, read Find opportunities to optimize in the Ad Manager Help Center.
New Format Opportunities:
- Ad contraction: Makes inventory and creatives more compatible with each other and enables more ads to compete for your inventory.
- Ad expansion for desktop:Expands eligible ad slots for the desktop or tablet width to increase revenue.
- Ad expansion for mobile web:Expands eligible ad slots to the full and partial device screen height to increase revenue.
- Enable collapsible anchor ads for mobile web:A collapsible anchor expands an anchor ad on mobile web to half of the height of a screen before a user collapses them to a regular anchor ad. Enable to improve performance for anchor format performance.
- Enable collapsible banner ads for mobile app:A collapsible banner expands a banner ad on a mobile app to half of the height of a screen before a user collapses it to a regular banner ad. Enable to improve performance for banner format performance.
Other product or Help Center updates
Help improve the GPT experience
Share your thoughts in our annual Google Publisher Tag developer survey to better the GPT developer experience. The feedback you provide will directly impact what we work on over the next year. This includes writing new guides and building tools, like the Google Publisher Console and GPT Sample Builder.
Coming soon
Simplified Private Auction deal creationRolling out in mid-October 2025, publishers will no longer need to create a corresponding line item that targets the same inventory in addition to creating the Private Auction (PA) deal itself. The deal creation process has been simplified so that a publisher only needs to create the PA deal itself for setup to be complete.
Removal of the Technical ad delivery report
The Technical ad delivery report is deprecated and will be removed from the Ad Manager interface in October 2025. Please download any data you want to save by the end of September 2025. Learn more about upcoming reporting retirements
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Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reportswill replace Reportsin 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration , we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions . Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.
