What value is used for different types of transactions?
| Transaction type | Competes in bid selection based on * | Rate (floor price) | Historical report | Demand comparison ** |
|---|---|---|---|---|
|
First Look
|
Net | Net | Net | Net |
|
Open Auction
|
Net | Net | Net | Net |
|
Open Bidding
|
Net | Net | Net | Net |
|
Programmatic Guaranteed
|
Temporary CPM *** | N/A | Net | Net |
|
Preferred Deals in Ad Manager
|
Net | Gross **** | Net | Net |
|
Private Auction
|
Net | Gross **** | Net | Net |
| * | When Dynamic Allocation is enabled |
| ** | Found on your Demand comparison card |
| *** | Based on delivery pace, Ad Manager sets a higher CPM temporarily to ensure guaranteed campaigns serve as intended |
| **** | Value is gross because the buyer bids in gross before revenue payments. For other transaction types, the rate is net to ensure publishers generate revenue regardless of the revenue share in each transaction type. |
