To report only on MRC accredited metrics, you will need to apply filters to your reports and perform some manual calculations. To learn more about the metrics, dimensions, and MRC accreditation, visit the Description of methodology .
MRC accredited environments
MRC accredited metrics apply to the following ad types and environments: desktop display, desktop video, mobile app display, mobile app video, mobile web display, and mobile web video.
You can use the following dimensions and filters :
| Category | Dimension filter | Values |
|---|---|---|
|
Platform
|
Inventory types | "Web," "App," or "AMP" |
|
Platform
|
Device category | "Desktop," "Feature phone," "Smartphone," "Tablet," or "Connected TV" (for CTV devices such as Roku, Android TV, and Apple TV) |
|
Delivery - Creative
|
Creative technology | "Video" for video ads (Inventory types: "App" or "Web") |
For the list of MRC accredited metrics for each environment, visit the Google Ad Manager Description of Methodology .
Ad request source
You may also want to edit your report to include only MRC accredited traffic sources with the following filters:
| Category | Dimension filter | Values |
|---|---|---|
|
Platform
|
Ad request source | Client-side |
|
Platform
|
Ad request source | Dynamic Ad Insertion |
|
Platform
|
Ad request source | Dynamic Ad Insertion API |
Sources other than listed above are not MRC accredited.
Content source
For Cross-sell networks, content originating from YouTube is notaccredited. YouTube originating traffic will appear under the top-level ad unit of YouTube to <Publisher name> shared. You can report on only MRC accredited content sources by adding a filter to exclude this ad unit.
Measurement source
You may also want to filter your report to only MRC accredited measurement sources.
You can filter your report by:
- Active View measurement sourceis any of Measured.
- Video measurement sourceis any of Measured.
Active View metrics are accredited only when Measurement Source = "Measured" for video inventory. The "Auto-plays" and "Click-to-plays" metrics are accredited for the Video measurement source dimension value "Measured," which can be enabled upon publisher request.
Impression counting method
Impressions and viewability related metrics are only accredited for specific impression counting methods.
You can filter your report by:
- Impression counting methodis any of Begin to render.
Methods other than "Begin to render" aren't MRC accredited for impressions and viewability based metrics.
