Learn about inventory formats available in Ad Manager
Jump to: Banner
| Native
| In-stream
| Interstitial
| Rewarded
| App open
| Anchor ads
Banner ads
Banner ads are one of the most common ad formats. These are ads that appear in feeds, articles or around content.
See an banner ad with a video creative
The video restarts when a video/audio ad is unmuted for the first time. 
See an banner ad with a display creative
Creative support
Inventory support
Mobile web
Mobile app
Desktop
Connected TVs
Native ads
Native ads help ensure that your ads match the look and feed of your content.
Creative support
Inventory support
Mobile web
Mobile app
Desktop
Connected TVs
In-stream ads
In-stream ads are ads that are played within the context of a video or audio stream in the same video or audio player that a user is viewing audio or video content.
Creative support
Inventory support
Mobile web
Mobile app
Desktop
Connected TVs
Interstitial ads
Interstitial ads block all or part of content and appear between content at natural breaks and transitions, such as level completion, and do not offer a user a reward.
See an interstitial ad with a display creative
Creative support
Inventory support
Mobile web
Mobile app
Desktop
Connected TVs
Rewarded ads
Rewarded ads are any size ads where a user explicitly opts-into an ad experience in order to receive a reward from the publisher.
See a rewarded ad with a video creative used in a mobile game
Creative support
Inventory support
Mobile web
Mobile app
Desktop
Connected TVs
App open ads
Ads that appear during the loading experience of an app, triggered when a user opens or switches back to a backgrounded app.
Creative support
Inventory support
Mobile web
Mobile app
Desktop
Connected TVs
Anchor ads
Ads that appear at the top or bottom of web pages, remaining in view as the user scrolls. Users can collapse an anchor ad at any time.
Creative support
Inventory support
Mobile web
Mobile app
Desktop
Connected TVs
