User role permissions control what users assigned to a user role can see and do in your network. Filter the list of permissions, below, to learn how each permission affects users.
Some permissions control features that might not be available in your network. Also, some permissions are dependent on others. A warning is displayed in Ad Manager when a permission dependency exists. All warnings must be resolved before you can save your changes.
Trafficking and delivery
Edit "Ads Personalization" settings View
View
View
View
Manage People
Secure signal sharingView and edit
View
View
View
Define and deliver ads
Ad exclusion rules| View | Allows users to view all existing ad exclusions set up in the "Protections" section of Ad Manager. |
| Create and edit | Allows users to create new or edit existing ad exclusions in the "Protections" section of Ad Manager. These can be used to block ads trafficked in Ad Manager from certain inventory. |
| View | Allows users to view ad units and placements in line item targeting, creative-level targeting, and the "Inventory" section of Ad Manager. Includes labels. |
| Edit | Allows users to edit ad units, placements, and key-values in the "Inventory" section of Ad Manager. This permission is granted implicitly if user can edit line item and forecasts but does not show as selected in the user interface. Line item or creative-level targeting for these objects can be edited even without this permission, as long as the user has permission to edit line items and/or creatives. |
| Edit values | Allows users to edit the values for keys defined in the "Inventory" section of Ad Manager. |
| View | Allows users to view the settings for audience segments in the "Inventory" section of Ad Manager. Segments are available for line item targeting, even without this view allowed. |
| Edit | Allows users to edit the settings for audience segments in the "Inventory" section of Ad Manager. |
| View | Allows users to view the list of all pending third-party audience segment approvals, in the "Inventory" section of Ad Manager. |
| Edit | Allows users to edit the approval status for any third-party audience segment, in the "Inventory" section of Ad Manager. |
To view and edit bidder groups, enable the View and Edit bidders permissions.
View
Lets users view bidders for all demand channels in Ad Manager, such as on the "Bidders" page under "Delivery."
By default, admin, executive, trafficker, salesperson, and sales manager include this permission.
Edit
Lets users edit bidders for all demand channels in Ad Manager, such as on the "Bidders" page under "Delivery."
By default, admin trafficker, salesperson, and sales manager include this permission.
| View | Allows users to view Campaign Manager 360 tags and associated campaign details in either the "Creatives" page of the "Delivery" section of Ad Manager, or the "Tags" section. |
| Approve | Allows users to edit Campaign Manager 360 tags in either the "Creatives" page of the "Delivery" section of Ad Manager, or the "Tags" section. |
| View | Allows users to view the settings of any creative, either within a line item, or on the "Creatives" page of the "Delivery" section of Ad Manager. |
| Edit | Allows users to edit the settings of any creative, either within a line item, or on the "Creatives" page of the "Delivery" section of Ad Manager. |
| Enable | Allows users to activate or deactivate creatives associated with a line item, but not edit any of the creative's settings. |
View and block
Allows users to access Creative review
from the "Creatives" 
"Ad Exchange creatives" page in the "Delivery" section of Ad Exchange, and to block an Ad Exchange ad
when they inspect webpage ad delivery
(for web and mobile app).
Edit
Allows users to edit the settings for creative templates on the "Creatives" "Creative templates" page of the "Delivery" section of Ad Manager. Creative templates can still be used to traffic creatives without this permission.
| View | Allows users to view all Ad Exchange experiments in the "Inventory rules" page of the "Inventory" section of Ad Manager. |
| Edit | Allows users to edit all Ad Exchange experiments in the "Inventory rules" page of the "Inventory" section of Ad Manager. |
| View | Allows users to view the settings for all forecast adjustments in the "Inventory" section of Ad Manager. Forecast adjustments still apply to every line item forecast, even for users without this view allowed. |
| Edit | Allows users to edit the settings for any forecast adjustment in the "Inventory" section of Ad Manager. It gives implicit permission to the user to edit or modify key-values, however, the key-value permission doesn't show as selected in the user interface. |
| View | Allows users to view orders and line items they've created, or to which they're assigned as salesperson or trafficker, in the "Delivery" section of Ad Manager. If their network uses teams , they must be assigned to the team associated with the order before they can access. |
| Edit approved | Allows users to edit order and line item settings, for orders that have already been approved in the "Delivery" section of Ad Manager. It gives implicit permission to the user to edit or modify key-values, however, the key-value permission doesn't show as selected in the user interface. |
| Edit unapproved | Allows users to edit order and line item settings for new and/or unapproved orders, and submit new orders for approval, in the "Delivery" section of Ad Manager. |
| Edit delivery options | Allows users to edit the priority and delivery rate for line items in the "Delivery" section of Ad Manager.* |
| Pause and archive | Allows users to pause, un-pause, archive, and unarchive orders and line items in the "Delivery" section of Ad Manager.* |
| Overbook standard | Allows users to overbook line items of the standard line item type in the "Delivery" section of Ad Manager.* |
| Overbook sponsorship | Allows users to overbook line items of the sponsorship line item type in the "Delivery" section of Ad Manager.* |
| Approve | Allows users to approve and reject all orders and line items in the "Delivery" section of Ad Manager. |
| Forecast | Allows users to run availability forecasts on orders and line items in the "Delivery" section of Ad Manager. |
| Enable | Allows users to activate and deactivate orders and line items in the "Delivery" section of Ad Manager. |
* Applies only to orders and line items that the user has permission to edit (either approved or unapproved).
| View | Allows users to view the settings for all yield groups in the "Delivery" section of Ad Manager. |
| Edit | Allows users to edit the settings for any yield groups in the "Delivery" section of Ad Manager. |
Policy and protections
Privacy & messaging| View | Allows users to access the Privacy & messaging page in Ad Manager to view the ad serving options and network settings related to GDPR and US state privacy laws and help them meet their duties under Google's EU User Consent Policy and the privacy laws of US states . |
| Edit | Allows users to select ad serving options and network settings related to GDPR and US state privacy laws on the Privacy & messaging page in Ad Manager to help meet their duties under Google's EU User Consent Policy and the privacy laws of US states . |
| View | Allows users to access the Privacy & messaging page , the EU user consent page, and the US state privacy laws settings page in Ad Manager to view the ad serving options and network settings related to GDPR and US state privacy laws and help them meet their duties under Google's EU User Consent Policy and the privacy laws of US states . |
| Edit | Allows users to select ad serving options and network settings related to GDPR and US state privacy laws on the Privacy & messaging page , the EU user consent page, and the US state privacy laws settings page in Ad Manager to help meet their duties under Google's EU User Consent Policy and the privacy laws of US states . |
View and resolve
Allows users to view and resolve creative policy violations
from line items in the "Delivery" section of Ad Manager, and receive policy violation emails
.
View and resolve
Allows users to view and resolve site content violations
from the "Policy" page in the "Admin" section of Ad Manager and receive policy violation emails.
| View | Allows users to view the protections settings in the "Protections" section of Ad Manager. |
| Edit direct | Allows users to edit the protections settings for advertisers, brands, custom labels, and competitive protections, in the "Protections" section of Ad Manager. |
| Edit indirect | Allows users to edit the protections settings for general categories, sensitive categories, restricted categories, ad technologies, advertiser URLs, cookies and data uses, and network-level protections, in the "Protections" section of Ad Manager. |
Reports
Ad Manager reports View and create
Allows users to view and create reports
for Ad Manager delivery in the "Reports" section of Ad Manager, and view those that have been shared with them. This permission also allows access to the Ad Manager Home workspaces
.
View and create
Allows users to view the "Opportunities" page from the "Optimization" section of Ad Manager, and to subscribe for email updates about new opportunities
.
Sales
Sales proposals| View | Allows users to view the sales proposals they've created in the "Proposals" page of the "Sales" section of Ad Manager. |
| Edit | Allows users to update the sales proposals they've created in the "Proposals" page of the "Sales" section of Ad Manager. |
| View | Allows users to view buyer initiated sales proposals in the "Proposals" page of the "Sales" section of Ad Manager. |
| Edit | Allows users to edit and negotiate buyer initiated sales proposals in the "Proposals" page of the "Sales" section of Ad Manager. |
| View | |
| Edit |
|---|
User network settings
Activities| View | Allows users to view existing activities and activity groups on the "Activity groups" page in the "Admin" section of Ad Manager. |
| Create and edit | Allows users to create and edit activities and activity groups from the "Activity groups" page in the "Admin" section of Ad Manager. |
Create and edit
Allows users to create, edit, and manage ads.txt files
from the "Ads.txt management" page in the "Admin" section of Ad Manager.
Edit
Allows users to edit the "Linked accounts" in the "Global settings" page in the "Admin" section of Ad Manager to share audience segments
with Ad Exchange or Display & Video 360.
Edit
Allows users to set up billing
and configure the terms and payment options
related to the Ad Manager contract with Google from the "Billing" section of Ad Manager.
Edit
Lets users view and edit settings and information related to payments from Google under the "Payments" section of Ad Manager. Note: This permission was previously part of the "Access Ad Exchange Interface” permission.
View
Allows users to view the network-level change history from the "Change history" page in the "Admin" section of Ad Manager, to see most changes to orders, line items, creatives, custom fields, key-values, Inventory rules, audience segments, users, and roles.
All users, regardless of permissions can still see the change history of an item in its context.
| View | Allows users to view all companies and contacts from the "Companies" page in the "Admin" section of Ad Manager. |
| Edit companies | Allows users to create new or edit existing companies from the "Companies" page in the "Admin" section of Ad Manager. |
| Edit contacts | Allows users to create new or edit existing contacts
from the "Contacts" |
| Invite | Allows users to invite new advertiser contacts to view their orders
from the "Contacts" |
| View | Allows users to view currency settings
in the "Global settings" |
| Edit | Allows users to edit currency settings and add new currencies
in the "Global settings" |
Create and edit
Allows users to create and edit custom fields
on the "Global settings" "Custom fields" page in the "Admin" section of Ad Manager.
| Modify data transfer fields | Lets users edit data transfer settings
on the "Reports" |
| View data transfer buckets | Lets users view and access files in the Data Transfer storage buckets. To learn more, visit Access Ad Manager storage buckets . |
View and share data
Allows users to share Ad Manager data with Google Data Studio from the "Global settings" "Network settings" page in the "Admin" section of Ad Manager to view visualization reports in Data Studio.
Create and edit
Allows users to create and manage labels
from the "Inventory"
"Labels" page in the "Admin" section of Ad Manager.
| View | Allows users to view line item template settings on the "Line item templates" |
| Create and edit | Allows users to create and edit template settings for line items
on the "Line item templates" |
Enable
Allows users to enable Personalized ads
from the "Network settings" page of the "Global settings" section in the "Admin" section of Ad Manager.
| View | Allows users to view all users, user roles, and teams on the "Access & authorization" page in the "Admin" section of Ad Manager. |
| Create and edit | Allows users to create new or edit existing users , user roles and teams on the "Access & authorization" page in the "Admin" section of Ad Manager. |
| View | Allows users to view the interface as another user on their network by clicking "impersonate" from the "Access & authorization" page in the "Admin" section of Ad Manager. |
| Edit | Allows users to edit and save changes as another user on their network by clicking "impersonate" from the "Access & authorization" page in the "Admin" section of Ad Manager. |
Video
Ad rules| View | Allows users to view existing video ad rules on the "Ad rules" page in the "Video" section of Ad Manager. |
| Edit | Allows users to create new and edit existing ad rules from the "Ad rules" page in the "Video" section of Ad Manager. |
View
Allows users to view all of the video content imported to their network on the "Content" page in the "Video" section of Ad Manager.
| View | Allows users to view existing video content sources and their configurations on the "Content sources" page in the "Video" section of Ad Manager. |
| Create and edit | Allows users to create new and edit existing video content sources from the "Content sources" page in the "Video" section of Ad Manager. This permission also allows users to manage video content metadata and content bundles . |
Manage legal
Sign and accept contracts View
Required to view and sign Ad Manager order forms and contracts.
We only check this for contracts when completing billing signup, that is, moving from free to paid.
Note:We don't check this for signing contract addendums, for example, click-to-accept features.
We only check this for contracts when completing billing signup, that is, moving from free to paid.
Note:We don't check this for signing contract addendums, for example, click-to-accept features.
