An ad unit is one or more Google ads displayed as a result of one piece of the AdSense ad code. You can create, customize and manage ad units on the "Ads" page in your AdSense account.
Ad units give you control over where ads appear, and our native ad units offer lots of flexibility in terms of customization.
Types of ad units
AdSense offers several different types of ad units. If a display ad unit doesn't meet the requirements of your site, consider using one of our more specialized ad units:
Ad unit
Description
- A great all-rounder, these ads work well anywhere.
- Display ads are responsive by default, which means they automatically adapt their size to fit your page layout and your users' devices.
- They can be customized to show fixed ad sizes.
- They're also compatible with AMP pages .
Learn how to create a display ad unit .
- Native ads that flow naturally inside a feed (for example, a list of articles or products) offering a great user experience.
Learn how to create an In-feed ad unit
- Native ads that fit seamlessly in between the paragraphs of your pages for an enhanced reading experience.
Learn how to create an In-article ad unit .
- Grid-based ad unit that shows content recommendation-style native ads.
Learn how to create a Multiplex ad unit .
- Google-powered search engine that shows ads with search results.
Learn how to add a search engine to your site .
