Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.
Related policies and common disapprovals
The following Google Ads policies are particularly relevant to call assets and are often associated with disapprovals.
Unverified phone number
To promote a better user experience, phone numbers must be verified by Google before they can be used in ads and assets.
See the Unverified phone number policy for more information and troubleshooting steps for verifying a phone number.
Unacceptable phone number
Phone numbers in ads and assets must be accurate, active, relevant to the business being advertised and visible on the website linked in the ad.
See the Unacceptable phone number policy for more information and troubleshooting steps for ensuring a phone number is in the correct format.
