The nature of cryptocurrencies and related products and the regulations around them is complex and evolving. Google Ads allows ads for certain categories of cryptocurrency-related products, but may require you to submit an application to advertise before your ads can run.
This policy is updated with additional product-specific guidelines on an ongoing basis. You’re required to do your own research on the local regulations for any location your ads target to ensure that your ads are compliant with those requirements as well as Google Ads policies.
On this page
Allowed cryptocurrency products and services
The following cryptocurrency products and services can be promoted without requiring an approved application to advertise, as long as the products and ads comply with local laws, industry standards, and any other applicable Google Ads policies.
Businesses that don’t pertain to buying, holding, or exchanging cryptocurrencies are allowed.
Examples (non-exhaustive):
- Businesses that accept payment in cryptocurrency
- Cryptocurrency mining hardware
- Tax and legal services, security services, and platforms that rely on blockchain for operations but don’t market or sell cryptocurrencies or tokens
- Cryptocurrency educational materials, provided the content does not offer investment advice, tips, odds, financial calculators, or technical trend analysis
Examples (non-exhaustive): NFT games that allow players to purchase in-game items that are consumed or used in a game to enhance a user’s experience or aid users in advancing the game, like weaponry, armor with better stats, or virtual apparel for a player’s characters
Prohibited content
The following cryptocurrency products and services can’t be advertised using Google Ads, regardless of your location.
Ads promoting initial coin offerings, DeFi trading protocols, or the purchase, sale, or trade of cryptocurrencies or related products are not allowed.
Examples (non-exhaustive):
- ICO pre-sales or public offerings
- Cryptocurrency loans
- Initial DEX offerings
- Token liquidity pools
- Unhosted software wallets
- Unregulated dApps
Examples (non-exhaustive):
- Cryptocurrency trading signals
- Cryptocurrency investment advice
- Aggregators or affiliate sites containing related content or broker reviews
Examples (non-exhaustive): Games that allow players to stake NFTs in exchange for fungible tokens like cryptocurrencies
Examples (non-exhaustive): Simulated casino gambling like poker, slots, or roulette that offer the opportunity to win NFTs
Restricted content
The following cryptocurrency products and services can only be promoted in your ads if you’ve applied and been approved to advertise Cryptocurrencies and related products . Your products and ads must also comply with local laws, industry standards, and any other applicable Google Ads policies.
Hardware wallets designed to hold the private keys for cryptocurrencies, NFTs, or other crypto based assets
Examples (non-exhaustive): Devices that allow people to safely hold the private keys for cryptocurrencies, NFTs, or other crypto-based assets but don’t offer additional services like buying, selling, exchanging, or trading assets
Examples (non-exhaustive): Financial products that allow investors to trade shares in trusts holding large pools of digital currency
Approved targeted locations
Google Ads only allows defined cryptocurrency products and services to be advertised in select locations and if all of the following criteria are met:
- The services and ads comply with local laws and industry standards.
- The targeted location is eligible for targeting and your application to apply to advertise in this location is approved.
- You’re a licensed provider of these products and services. Hardware wallets are an exception to this requirement.
If your targeted location is not on this list, the cryptocurrencies and related products mentioned above can’t be advertised. Google Ads doesn’t support advertising in non-approved markets at this time. Any changes to the requirements to be approved to advertise will be announced publicly.
Learn more about the “ Eligible (Limited) ” status.
European Union
- Cryptocurrency Exchanges
- Software wallets
Allowed with limitations
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Bulgaria
- Cryptocurrency Exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as long as the advertiser is authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation by a relevant national competent authority. Any other local legal requirements, including any national-level restrictions or requirements beyond MiCA, must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Argentina
- Cryptocurrency Exchanges
- Software Wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Argentina as long as the advertiser is registered under the Registry of Virtual Asset Service Providers (VASP) via the National Securities Commission (Comisión Nacional de Valores). Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Austria
- Cryptocurrency Exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as long as the advertiser is authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation by a relevant national competent authority. Any other local legal requirements, including any national-level restrictions or requirements beyond MiCA, must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Bahrain
- Cryptocurrency exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Bahrain as long as the advertiser holds the appropriate Crypto-Asset Services license from the Central Bank of Bahrain (CBB). Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Hardware wallets
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
European Union
- Cryptocurrency Exchanges
- Software wallets
Allowed with limitations
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
France
- Cryptocurrency Exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting France as long as the advertiser is registered with the AMF (Autorité des Marchés Financiers) as a Digital Asset Service Provider (DASP). Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Indonesia
- Cryptocurrency Exchanges
- Software Wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges targeting Indonesia as long as the advertiser holds the appropriate license from the Indonesia Financial Services Authority (OJK). Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Israel
- Cryptocurrency exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Israel, as long as the advertiser is either:
- licensed by the CMISA (רשות שוק ההון, ביטוח וחיסכון) as a Financial Services Provider or
- licensed by the Bank of Israel (בנק ישראל) as a banking corporation.
Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Philippines
- Cryptocurrency exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Philippines, as long as the advertiser has obtained a certificate of authority as a Money Services Business from the Philippine Central Bank (BSP). Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
South Africa
- Cryptocurrency Exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting South Africa as long as the advertiser is registered with the Financial Sector Conduct Authority (FSCA). Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
South Korea
- Cryptocurrency exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting South Korea as long as the advertiser has successfully filed a virtual asset service providers (VASP) Report with the Commissioner of the Korea Financial Intelligence Unit (KoFIU). Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Thailand
| Product | Allowed? | Details |
|---|---|---|
|
Cryptocurrency exchanges
|
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Thailand, as long as the advertiser has obtained the relevant Digital Asset Business license from the Securities and Exchange Commission (SEC) of Thailand. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
|
Hardware wallets
|
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
United Arab Emirates
- Cryptocurrency exchanges
- Software wallets
Allowed with limitations
- licensed to operate a multilateral trading facility with the Financial Services Regulatory Authority (FSRA)
- licensed by the Virtual Asset Regulatory Authority (VARA)
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
United Kingdom
| Product | Allowed? | Details |
|---|---|---|
|
Cryptocurrency exchanges
|
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting the United Kingdom as long as the advertiser is registered with the Financial Conduct Authority (FCA). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
|
Hardware wallets
|
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
United States
- Cryptocurrency exchanges
- Software wallets
Allowed with limitations
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting cryptocurrency coin trusts targeting the United States, as long as the advertiser has successfully registered under Section 12 of the Exchanges Act using form 10-12g. Reporting requirements under the Exchange Act and any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Japan
- Cryptocurrency exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges targeting Japan, as long as the advertiser is duly registered as a crypto asset exchange service provider with the Financial Services Agency (金融庁) of Japan. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Canada
- Cryptocurrency exchanges
- Software Wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges targeting Canada as long as the advertiser is registered with FINTRAC (CANAFE) as a money services business. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Hong Kong
| Product | Allowed? | Details |
| Cryptocurrency exchanges | Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Hong Kong, as long as the advertiser “opt-in” the licensing regime and has obtained a type 1 (dealing in securities) license and type 7 license (providing automated trading services) license from the Securities and Futures Commission (SFC) of Hong Kong. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google |
| Hardware wallets | Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
European Union
- Cryptocurrency Exchanges
- Software wallets
Allowed with limitations
Allowed with limitations
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
France
- Cryptocurrency Exchanges
- Software wallets
Allowed with limitations
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting France as long as the advertiser is registered with the AMF (Autorité des Marchés Financiers) as a Digital Asset Service Provider (DASP). Any other local legal requirements must also be complied with.
Advertisers must also be certified with Google.
Apply to advertise Cryptocurrencies and related products
Before you apply, make sure to review the following information:
- Check if you’re promoting any products or services that require you to apply to advertise using Google Ads.
- Check if the locations you’re targeting are eligible under this policy. If your targeted location is not on the list of approved targeted locations , the cryptocurrencies and related products mentioned above can’t be advertised. At this time, Google is unable to support advertising in non-approved markets.
- If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Apply to advertise
After you’ve confirmed that you meet the requirements of this policy, you can apply to advertise directly from your Google Ads account.
To apply to advertise directly in your Google Ads account:
- Select Policywithin the Admin
menu.
- Select Account .
- Select Apply for certification.
Apply to advertise Cryptocurrencies and related products
If your ad was disapproved because Google Ads requires an application to advertise the product or service you’re promoting, make sure that you meet all the requirements and your ads only target approved locations, then apply to advertise cryptocurrencies and related products.
Edit your ads to comply with this policy
- Go to Ads
within the Campaignsmenu
.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.
Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.
Learn more about how to Fix a disapproved ad or appeal a policy decision .
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
