Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
On this page
- About the policy
- Prohibited content
- Location specifics for Prediction Market ads
- Apply to advertise Prediction Markets
- Options to fix
Due to the inherent complexities, speculative nature, and unique regulatory classification involved in trading Prediction Market contracts and related products (defined as platforms that facilitate the listing of or provide customer access to Exchange-Listed Event Contracts related to economics, sports, or current events), Google Ads only allows advertisements for these products in the locations listed in the location specifics section below and only if they meet all of the following criteria:
- The advertiser is a licensed Prediction Market provider that holds all applicable local financial, commodity, and/or gaming licenses, including those required as part of Google’s certification process.
- The products and ads comply with all local laws, financial regulations, industry standards and all other Google Ads Policies. Advertisers are expected to do their own research on the local regulations for any location their ads target and comply with these.
- The targeted location is eligible for certification for advertising under this policy.
- The account has received certification and approval from Google to run ads about these products.
Prohibited content
The following scenarios would lead to disapproval:
Binary options and fixed-return contracts: Ads promoting binary options or similarly structured derivatives where the customer receives a fixed payout or zero based on the price movement of a financial asset.
Examples (non-exhaustive):
- Fixed-return contracts
- Digital options
- Digital 100
- All-or-nothing options
Examples (non-exhaustive):
- Trading signals, tips or speculative trading information
- Affiliate sites containing related content or broker reviews
Location specifics for Prediction Markets ads
If you’re promoting prediction market contracts and related products, you can apply for a certificate to advertise if your target location is on the approved locations list below. You can only advertise if your application for a certificate is approved.
Approved target locations
- United States (excluding Nevada)
Requirements by location
The restrictions below are for ads targeting this location:
United States
Allowed with limitations
To promote prediction markets contracts and related products, certification with Google is required, and the advertiser must be one of the following:
- Authorized by the Commodity Futures Trading Commission as Designated Contract Market (DCM) whose primary business must be the listing of Exchange-Listed Event Contracts (e.g., specialized platforms listing economic or sports outcomes); or
- Authorized as a Brokerage by the National Futures Association (NFA) to offer third-party access to products listed by a DCM that meets the criteria specified in condition (1).
Apply to advertise Prediction Markets
- Check if you’re promoting any products or services that require you to apply to advertise using Google Ads.
- Make sure the locations you’re targeting are eligible under this policy. If your targeted location isn’t on the list of approved targeted locations , the prediction market contracts and related products mentioned above can’t be advertised. Google Ads doesn’t support advertising in non-approved markets at this time.
- If you meet the policy requirements and plan to target only approved locations, you can apply to advertise prediction market products . You’ll need to submit a separate application for each location that you intend to target.
- Go to Ads
within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad to comply with the policy.
- Select Saveto resubmit for review.
Your ad will automatically be reviewed again. You can check the status of your appeal by reviewing the "Status" column or using the Policy Manager .
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
