[GA4] Display & Video 360 performance report

The Display & Video 360 performance report is a pre-made detail report  that shows how effective your Display & Video 360 campaigns were at driving key events to your website or app.

Before you begin

• Your Google Analytics 4 property must be collecting data.
• You need to mark at least one event as a key event .
• You need to link your Display & Video 360 (DV360) advertiser to your property .

View the report

1. Sign in to Google Analytics .
2. From the left menu, select Advertising. 
3. On the left, go to  Performance> Display & Video 360.

Dimensions in the report

You can choose from the following DV360-specific dimensions as primary and secondary dimensions.

Dimension	What it is	How it's populated
DV360 advertiser ID	Shows the unique identifier assigned to the advertiser or brand that manages campaigns in DV360.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 advertiser name	Shows the name or title of an organization that manages campaigns in DV360.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 campaign ID	Shows the unique identifier assigned to the campaign in DV360.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 campaign name	Shows the name or title of the campaign in DV360.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 creative format	Shows the creative format of the campaign in DV360. The creative format is the specific layout or design of the advertisement used in a campaign, dictating how the advertisement will appear on a website or app.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 creative ID	Shows the creative ID of the campaign in DV360. The creative ID is a unique identifier assigned to each ad creative in DV360.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 creative name	Shows the creative name or title of the campaign in DV360. The creative name is a unique name that you defined for each ad creative in DV360.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 exchange ID	Shows the identifier of the advertising exchange or marketplace where ad inventory is bought and sold.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 exchange name	Shows the name of the advertising exchange or marketplace where ad inventory is bought and sold, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 insertion order ID	Shows the insertion order ID of each insertion order, which was associated with a user's session. The insertion order is used to manage the delivery of specific campaigns.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 insertion order name	Shows the insertion order name of each insertion order, which was associated with a user's session. The insertion order is used to manage the delivery of specific campaigns.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 line item ID	Shows the unique identifier assigned to each line item or ad placement with an insertion order, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 line item name	Shows the unique name assigned to each line item or ad placement with an insertion order, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 medium	Shows the category of advertising channel or platform used to deliver a campaign, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 source	Shows the provider of data, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
DV360 source / medium	Shows the category of advertising channel or platform used to deliver a campaign and the provider of data, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.

Metrics in the report

The report includes the following metrics . If you are an Editor or Administrator , you can add or remove metrics in the report.

Total revenue	The total revenue from purchases, in-app purchases, subscriptions, and ad revenue.	This metric is the sum of the purchase , in_app_purchase , app_store_subscription_renew , and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: When setting up the purchase event, make sure you provide values for both the value and currency parameters. Otherwise, you won't see purchase data for the Total revenue metric.