A touchpoint is an interaction with a channel that occurs before a user triggers a key event on your website or app. Touchpoints can include ad clicks, ad impressions, website visits, email opens, in-store visits, social media engagements, and organic searches. Touchpoints help you understand how users find and engage with your brand so you can optimize your marketing strategy.
[GA4] Touchpoint
Was this helpful?
How can we improve it?
