If you use Cloudflare as your content delivery network (CDN), you can set up Google tag gateway for advertisers in the Google tag by integrating with your Cloudflare account. The integration with the Google tag enables you to gain greater control over your data, improving the accuracy of your Google Analytics reporting and driving conversions uplift.
What is Google tag gateway for advertisers?
Google tag gateway for advertisers allows you to deploy a Google tag using your own domain, enhancing data privacy and improving signal measurement recovery. Unlike standard setups where tags are requested from a Google domain, Google tag gateway for advertisers loads the tag from your domain and sends measurement events to your domain, where they are forwarded to Google.
Before you begin
- You have the Google tag (for example, G-123, AW-456) running on your website.
- Sign in to your Cloudflare account and grant permissions to Google to set up Google tag gateway for advertisers.
- Enabling this feature affects Google tag firing behavior. If your current tag behavior is impacted by user consent actions, adopt Consent Mode and review your consent settings to ensure your preferences are respected. Learn more About consent mode .
Set up Google tag gateway for advertisers
Step 1 of 3: Open the Google tag settings
Google Ads instructions
To access your Google tag settings from your Google Ads account:
- In your Google Ads account, click the Toolsicon
.
- Click Data manager.
- Under “Google tag”, click Manage, then go to Admin.
Google Analytics instructions
- In your Google Analytics account
, go to the
Adminscreen.
- In
Data streams, click a stream to see details.
- Click Configure tag settings, then go to Admin.
Campaign Manager 360 instructions
- Open your Campaign Manager 360 advertiser.
- Under “Floodlight”, click Google Tag.
- In the Google tag settings, go to Admin.
Google Tag Manager instructions
- In your Google Tag Manager account
, click the Google tagstab to see Google tags you've previously set up.
- Note: To see Google tag IDs in Google Tag Manager, you need to manage a Google Ads, Analytics or Google tag in a container.
- Click the tag name to edit the Google tag settings.
Step 2 of 3: Configure your Google tag settings
- In Admin, click Google tag gateway.
- In the “Google tag gateway” screen, select Sign into Cloudflareto log in to your Cloudflare account.
Step 3 of 3: Select your domains
- Select Your website domains will be activated.
- In the “Choose website domains” panel, select the domains you want to activate and click Done.
- Click Complete setup.
- Once setup is complete, you'll be redirected to the "Google tag gateway" screen. You'll notice that the status will be "Active", and the domains will be listed.
The domains can have different statuses:
- First-party: The Google tag gateway is active.
- Not started: The Google tag gateway hasn't been activated yet.
- Paused: The Google tag gateway is paused.
- Pending: The Google tag gateway is enabled, but no diagnostic information has been received yet.
- Select Done.
Results
After you successfully set up Google tag gateway for advertisers in Google tag through manual configuration or using Cloudflare, an “Active” status will be displayed. This indication will appear next to each website domain where Google tag gateway for advertisers is running.
You can manage the domains after you’ve enabled Google tag gateway for advertisers. In the Google tag gateway configuration screen, select the Manage domainsbutton. All of your domains will be grouped in these 3 sections:
- Tagged domains: This section shows the domains that already have the current tag.
- Untagged domains: This section shows the domains that aren’t tagged. If chosen, Google tag gateway for advertisers will add the missing tag automatically.
- Other active domains: This section shows the domains that are already using Google tag gateway for advertisers with a different tag, activated through Cloudflare, or activated manually.
Alternatively, you can click Configurein the upper right corner, then click Edit in Cloudflare.
If there was a problem during setup, you’ll be presented with the option to try again. If you continue to receive an error message, you should set up Google tag gateway for advertisers from the Cloudflare interface instead of the Google tag interface.
If your Cloudflare account is undetected or incompatible, you can set up Google tag gateway for advertisers manually .
When to re-tag your website
- If you use consent mode , you must turn off automated script set up. You should also disable this feature if you prefer to manually tag your site to maintain control over your code and its placement.
- The tag installation options below are available on the CDN’s website. It’s recommended that if you’re setting up a tag for the first time to enable “Set up tag”.
When you set up Google tag gateway for advertisers, whether you need to manually re-tag your website depends on if you use an in-UI integration or a self-service setup. Regardless of the method you use, the end goal is for your website's scripts to point to your new measurement path.
Integration setup
An in-UI integration, described in this article, can handle scripts set up for you automatically. You don’t need to manually re-tag your website’s code. When automated set up is active, the platform inserts the new scripts into your HTML when there are no tags on your pages, which usually happens if you’re setting up tags on your website for the first time.
If you check your page using View Page Source, the script source will display correctly, even if your original server files still point to googletagmanager.com
.
Self-service setup
If you use a self-service setup , you must manually re-tag your site. You need to replace every instance of the existing Google tag script source with your new measurement path on all relevant pages of your website.
If this step is skipped, the browser will continue to request scripts directly from Google, bypassing Google tag gateway for advertisers entirely.
Validate the Google tag gateway for advertisers set up from Tag Assistant
You can confirm if your Google tag gateway for advertisers setup is working correctly by using Tag Assistant.
Verify where the script is loaded from by following these steps:
- Ensure that your Google Tag Manager container has at least one tag that fires.
- Open Tag Assistant and enter your website URL to create the connection.
- Navigate through your website to trigger tags.
- In the Summary> Output> HitsSent tab, verify that the hits are routed to your measurement path.
Deactivate Google tag gateway for advertisers
- In the “Google tag gateway” screen, click Configure.
- Click Deleteto detach Cloudflare from your Google tag and remove the Google tag gateway for advertisers configuration.
