If you host your in-stream audio ads on an ad server other than Display & Video 360 or Campaign Manager 360, you can add them to Display & Video 360.
Before you get started, you'll need VAST (Video Ad Serving Template) tags. While it's called a Video Ad Serving Template, it works for audio too. Display & Video 360 supports VAST 2.0, VAST 3.0, and VAST 4.0. You can check the Interactive Advertising Bureau’s specifications ( 2.0 , 3.0 , 4.0 ) to find which features are available in each version. The Digital Audio Ad Serving Template ( DAAST ) is not supported.
Add a new third-party audio creative and paste in the VAST tag URL.
After you add tags to Display & Video 360, they’re automatically wrapped with an impression tracking macro and a click tracking macro. With these macros, you can view the number of impressions, clicks, and conversions associated with the creative in Display & Video 360.
Verified providers
Display & Video 360 supports all third-party audio providers, but tags from the following providers are verified to work:
- A Million Ads
- Audion
- Innovid
Add a third-party in-stream audio tag
If you want to add one tag, follow these steps. If you need to upload more than one tag, save time with bulk upload .
-
Open an advertiser, then click Creativesin the left menu.
-
On the page that loads, click New
Third party
-
Enter a name for the creative.
-
Enter the VAST tag URL.
-
(Optional) Click Additional detailsto add an integration code or notes.
-
Saveyour creative.
After you save, it’ll take a few minutes for Display & Video 360 to process the audio and detect the duration, whether it has a skip button, supported audio technologies, and whether it has companions. When processing is complete, you can preview your audio creative .
