Packages

Packages are collections of non-guaranteed inventory put together by sellers. Through these packages, sellers may offer exclusive access to their inventory. Packages are available to all buyers on Display & Video 360.

You can discover packages and assign them to your line items by going to Inventory> Marketplace. To view performance statistics for each package after assigning them to your line items, go to Inventory> My Inventory, then choose the Packagestab.

Consider the following before using packages:

• The troubleshooter doesn't support packages since they serve as non-guaranteed inventory.
• Exchanges are allowed up to 500 packages
• Packages may have inventory from multiple publishers

Prerequisite

You must enable exchanges before publishers and packages are visible in the marketplace . Enabling and disabling exchanges affect which inventory source targeting options are available.

Discover packages

You can browse the available packages in the marketplace when you sign in to your Display & Video 360 account:

1. In the left navigation, go to Inventory> Marketplaceto view featuredpublishers and packages.
2. Select one of the following tabs to view available packages by category:
   1. Digital:Includes display & video inventory.
   2. TV:Includes over-the-top video inventory or video on Connected TVs.
      Use Audience list filters against third-party audiences to find packages that better fit your targeting needs.
   3. Audio:Includes audio inventory.
   4. Out of home:Includes digital out of home inventory.
3. Next to search, select Packages.

You can view each package detail by selecting the name link. You can directly assign it to an existing or new line item by choosing Assign to Line Item.

Curated Connected TV auction inventory

This auction bundle includes a collection of non-guaranteed biddable CTV inventory from top publishers.

To assign this package to a line item:

1. Navigate to a new or existing line item.
2. Go to Deals and Packages.
3. Select Target DV360 curated Connected TV auction inventory.

Consider the following before using the package:

• The Connected TV line item will default to include DV360 curated CTV auction inventory and have the box checked if the insertion order associated with the line item has a default public exchange targeted at the time of line item creation. 
• The troubleshooter doesn’t support packages because the Curated Connected TV auction bundle serves as non-guaranteed inventory.
• Check the “Target DV360 curated Connected TV auction inventory” box if you want to only target specific deal inventory. 
• Even if the “Curated Connected TV auction inventory” checkbox is selected, you’ll still need to deselect public inventory sources to deliver exclusively on this bundle.

Supporting a more diverse set of publishers and packages

We collaborated with exchange partners to introduce a set of attributes in Display & Video 360 to help support historically underrepresented groups. You can highlight publishers and packages in Marketplacebelonging to:

• Black-owned publishers
• Women-owned publishers
• Latino-owned publishers

All publishers can opt-in to this program through their exchange partners.

To view packages from underrepresented owners:

1. From Marketplace, choose the Digitaltab.
2. From the Filter Inventorypane, select Black-, women-, and Latino-owned publishers only.
3. You can view these publishers and packages indicated by the following icons:
   1. Black-owned publisher
   2. Women-owned publisher
   3. Latino-owned publisher