Guidelines for mobile creatives

Most creative types are eligible to serve on mobile inventory, as long as they're the right size.

Content requirements

To run on Display & Video 360, all creatives must follow the creative content and policy guidelines .

Asset requirements

File size

Creatives can be up to 150 KB on initial load. Additional load must be "polite" and can't exceed 2.2 MB.

Technology

If your creative will be hosted on a third-party ad server and is built specifically for mobile devices (requires tapping, swiping, or other mobile interactions), select Requires MRAIDin the technology type when you add the tag to Display & Video 360 . Display & Video 360 supports all MRAID creative types, including MRAID 3D Cube rich media creatives.

Click type

Creatives must click through to a website. Mobile creatives with clicks that start a phone call are not supported.

Animation duration

Up to 30 seconds

Autoplay

Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.)

Pop-ups

Ads that spawn popups or surveys are prohibited.

Mobile video

Mobile video creatives should follow the guidelines for video creatives .

Mobile interstitials

File types and formats

Supported:Image, HTML5, or Mobile Rich Media Ad Interface Definitions (MRAID) creative asset

Not supported:0×0 flex creatives served by third-party ad servers
Dimensions: The most common interstitial dimensions are 320 × 480 for smartphones and 768 × 1024 for tablets. Be sure to traffic both portrait- and landscape-oriented creatives in the same line item to ensure your line item will be eligible to bid on all interstitial bid requests .

On Google Ad Manager, creative sizes can fit within a range based on screen dimensions. Display & Video 360 will select the largest eligible creative where possible.

Common creative dimensions

Smartphone

250 × 250	300 × 250

Tablet

Mobile web	Mobile app
300 × 250	728 × 90
728 × 90	320 × 50
160 × 600	300 × 250
468 × 60	768 × 1024 / 1024 × 768*

* Most common interstitial portrait and landscape dimensions

Standard IAB ad sizes (for example, 728 × 90) can occasionally show on mobile devices.

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