Create YouTube & partners line items

This article describes setting up a YouTube non-guaranteed auction line item. For information on setting up YouTube guaranteed reservation line items, see YouTube Programmatic Guaranteed via instant deals .

Create a YouTube & partners line item

1. Start in an existing insertion order or create a new one. You can also duplicate an existing insertion order that contains YouTube & partners line items and then edit the copied line items.
2. In your insertion order, click New line item.
3. Pick YouTube & partners video. For YouTube audioline items select YouTube & partners audio and follow the steps for creating YouTube audio line items .
4. Enter a Namefor your line item.
5. Choose a line item Objectiveand line item subtype. Follow the instructions based on your selection:

• Brand awareness and reach
  • Create YouTube efficient reach line items
  • Create YouTube line items for non-skippable ads
  • Create YouTube ad sequence line items
  • Create YouTube target frequency line items
• Product and brand considerations
  • Create YouTube video views line items
• Drive conversions
  • About YouTube video action campaigns
    • Note: YouTube video action line items are being upgraded to Demand Gen. So, you can learn more about Create a Demand Gen line item .