As part of Google’s commitment to complying with the General Data Protection Regulation (GDPR), we provide publishers with controls to select which ad technology providers (also referred to as ad partners) are allowed to serve and measure ads in the European Economic Area (EEA) and the UK, to support ad delivery, ad measurement, and other functions. All providers listed have shared certain information that is required by the GDPR, a link explaining their data usage that publishers can share with their users as part of their consent flow, and they have agreed to comply with our data usage policy .
Publishers have been given controls to select their preferred list of ad technology providers to work with. If publishers don’t engage with the controls, the commonly used set of ad technology providers is the default selection. The commonly used set comprises the ad technology providers representing the most revenue to publishers from EEA and UK users from all programmatic demand sources.
For convenience, review the list of certified providers below. Any ad technology provider with an asterisk is part of the commonly used set. The use of any ad technology providers not included in this list will restrict creatives from serving in the European Economic Area (EEA) and the UK.
Commonly used list of ad partners
Commonly used ad partners list JSON file
Google maintains a downloadable JSON file containing the list of commonly used ad partners and their IDs. The file will be updated each time the commonly used list of ad partners is updated. This JSON file can be used by certified CMPs to help inform ad vendor selections for publishers who are using their consent management solutions.
To download the commonly used ad partners list JSON file, click or navigate to the following URL: https://storage.googleapis.com/tcfac/commonly-used-providers.json .
