The product issues feature, sometimes referred to as product insights, showcases the different types of product issues and provides relevant suggestions for Shopping and Performance Max campaigns. This includes improving the performance of products in Shopping and Performance Max campaigns and helping you to:
- Identify products with missing attributes.
- Know which product offers are being outperformed by competitors.
- Find products that have potential for further optimization.
On this page
Benefits
- Know how products are performing: Have a better understanding of which products are under performing and what to focus on for optimization.
- Improve the quality of your feed data: Identify key aspects that are missing in your products and take actions to fix those issues for a better feed setup.
- Leverage ads performance data to optimize products: Get more visibility into how your products are performing, what to prioritize depending on your business goals, and how to further optimize them. Understand the competitiveness of your bids on products compared with your competitor’s, and what products have potential for optimization.
- Understand what actions to take to optimize affected products: Fix issues and generate more revenue.
Access product issues
The product issues feature is available for Standard Shopping and Performance Max campaign types, and can be found in the product subtab and product detail page in Google Ads.
- Go to Overview
within the Campaignsmenu
.
- Select the "Workspace" filter at the top of the page and select either Shopping campaignsor Performance Max campaigns.
- Select the Campaignsfilter and choose a campaign.
- Select the Productsdrop down in the section menu.
- Select Products.
- Perform any of the following to access product issues:
- Locate the “Issues” column to the right of the “Product status” column.
- Select a product you’re interested in. You’ll locate the “Issues” panel in the product details page.
How it works
The product issues feature analyzes submitted products to help you understand how you can improve your product performance. Product issues will provide suggested fixes that will help optimize your product ad performance.
Campaign or Google Ads related issues“No issues” indicates that no problems were detected and that the product is active in at least one campaign in Google Ads. On the other hand, you may find issues that indicate various concerns with your product or its performance.
Refer to the table below for information on what each issue type means and the steps you can take to resolve each issue.
| Issue type | What it means | Suggested fix |
| Low manual bids | Your bids were lower than those of your top competitors in the last 30 days. | Try automated bidding , or add this product to a Performance Max campaign . |
| High target ROAS | Your target ROAS resulted in lower bids than those of your top competitors in the last 30 days. | Lower your target ROAS in campaigns that include this product. |
| Low maximum CPC | Your maximum CPC resulted in lower bids than those of your top competitors in the last 30 days. | Increase your maximum CPC in the impacted campaigns, ad, or product groups, or add your product to a Performance Max campaign . |
| No campaigns advertising this product (Account level only) | There are issues with all of the campaigns this product is in or the product isn’t in a campaign. | Add this product to another campaign, or review product details to understand why it’s not serving. |
The issue types in Merchant Center can indicate problems with your product data, leading to disapprovals or poor performance. Refer to the table below for more information on common issues and how to fix them.
| Issue type | What it means | Suggested fix |
| Price mismatch | The price in your product data doesn't match the price on your website's landing page or in its embedded structured data. This issue can also happen if the currency is inconsistent or if shipping costs aren't set up correctly. |
Ensure the price is identical across your product feed, landing page, and structured data, and that the currency matches your target country. Additionally, set up your shipping costs in Merchant Center or add shipping attributes to your products. To maintain the consistency of your product data, enable automatic item updates in Merchant Center. Shopify users can also toggle the sync setting. For variants, make sure each variant has its own entry with the correct price and a URL that pre-selects that variant. For sale prices, include After fixing any issues, re-upload your feed. You can request a review in the “Diagnostics” section of Merchant Center. To verify your markup, use the Rich Results Test tool. |
| Inaccurate availability |
The availability status (for example, "in stock", "out of stock") in your product data doesn't match what's shown on your landing page or in its structured data. | Verify consistency between your product feed, landing page, and structured data using the Rich Results Test tool. To maintain the consistency of your product data, enable automatic item updates in Merchant Center. Resubmit your feed after making corrections. |
Missing value: age group [age_group]
, color [color]
, size [size]
, gender [gender]
|
A value hasn’t been provided in your product data for a required attribute. | Provide the missing value to improve your performance. |
Missing identifier: brand [brand]
, MPN [mpn]
, GTIN [gtin]
|
A value you’ve submitted is either missing or isn’t recognized as a valid identifier. | Provide the appropriate unique product identifier value , or state that such an identifier doesn’t exist. |
