Creative assets are content pieces like images and video that make up your ad with useful business information.
Below you’ll find asset specifications for each Google Ads product and campaign type.
You can use this guide alongside the best practices guide to help improve your Ad Strength. Optimizing your assets with these guides can help ensure that you create the best ads possible, get the most from your advertising, and give people more reasons to choose your business.
Before you begin
This article helps you to manually optimize your text, image, and video assets. If you’re looking for a more automated way to manage your image assets, you can use dynamic image assets. Dynamic image assets use machine learning to automatically select relevant images from your ad’s landing page to include in your ad. Learn more About dynamic image assets .
Specs for all Google Ads campaign types
App campaigns
App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
Learn more about App campaigns specs and format requirements .
Demand Gen campaigns
Demand Gen campaigns help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail Promotions and Social tabs, and scroll through Discover to catch up on their favorite topics.
Learn more about Demand Gen campaigns specs and format requirements .
Display campaigns
Responsive display ads are a form of asset-based ads. An asset is simply a part of an ad, such as a headline, description, image, or logo. To create asset-based ads, you'll provide: headlines, descriptions, images, and logos. Google uses machine learning algorithms to arrange these assets in countless combinations across the web, continuously optimizing for performance.
Learn more about Responsive display ads specs and format requirements .
Performance Max campaigns
Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Learn more about Performance Max campaigns specs and format requirements .
Search campaigns
Business information allows you to complement your current desktop and mobile text ads with assets like your business name and logo. With these assets, you'll connect better with new and current customers and boost your brand equity.
Learn more about Search campaigns specs and format requirements .
Shopping ads
As a retailer, you'll use Performance Max or retail campaigns with a Merchant Center feed to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. You'll simply send your product data, and we'll use your campaign and product data to create ads on Google and in other placements around the web, based on your campaign type.
In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, title, price, and store name. These ads give users a strong sense of the product you'll sell before they click the ad, which gives you more qualified leads.
Learn more about Merchant Center product data specifications .
Travel
Things to do ads will capture travelers when they search for specific destinations, and they'll save you time because you won't build ads or target keywords. When users search for Vacation Rentals on Google Search or Maps, Google will display the best rental options for their itinerary and needs.
Learn more about Travel ads format requirements .
Video campaigns
Video campaigns allow you to reach and engage with your audience on YouTube, Google TV, and through Google video partners. When you create a Video campaign, you can choose from different campaign objectives, campaign subtypes, and ad formats that tell people about your products and services and get them to take action.
Learn more about Video ads specs and format requirements .
